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Pepsi Romania was recently awarded a Romanian Grand Effie Award -- known as the Oscars of the advertising sector -- for its "Today. Same as Yesterday" campaign.
The marketing initiative, launched across Romania in 2011, celebrated Pepsi’s social heritage and iconic status as the first cola in the country.
Leading industry judges recognised the campaign's creativity, awarding it the event’s top accolade and putting Pepsi among an exclusive list of beverage brands to have won the advertising award.
“Winning the Grand Effie represents a historical milestone for us, and we are incredibly honoured to have climbed the stage at the Romanian Atheneum in Bucharest at the country’s most important celebration of brand communication and effectiveness of marketing campaigns,” said Calin Clej, marketing manager, Beverages - PepsiCo Romania.
Fruit juice brand Prigat also was honoured at the Effie Awards, taking home a silver award for its “Crazy Refreshment” campaign.
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