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Pepsi and Billboard announced the first-ever “Summer Beats Concert Series,” a new program that will include three Twitter-enabled shows featuring performances by Billboard chart-topping artists across multiple genres. Summer Beats marks yet another extension of Pepsi’s “Live for Now” global campaign.
The concert series kicks off on Tuesday, June 26, with a performance by Katy Perry in Los Angeles, followed by a Nashville, Tenn., concert at the end of July and an event in New York City in late August.
Millions of music fans around the world will be able to watch online through Pepsi's enhanced Twitter profile page and on Pepsi.com. And for the first time, fans watching the concerts via the Pepsi Twitter page livestream will be able to influence elements of the performance in real time.
The “Summer Beats Concert Series” is part of Pepsi’s broader partnership with Twitter. The program launched last month with free weekly music downloads and original recap videos. Additionally, through its recently announced partnership with Viacom, Pepsi will give fans the opportunity to win tickets to a Summer Beats concert by tweeting images of their “Live for Now” moments using a designated hashtag.
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