Pepsi to unveil its newest 'Pop Star,' Pepsi X, during tonight's episode of 'THE X FACTOR'
Pepsi will unveil its newest “Pop Star” -- Pepsi X, the Pepsi with “THE X FACTOR” – during tonight’s episode of the hit television show.
This spring, Pepsi teamed up with “THE X FACTOR” and embarked on “The Pepsi Flavor Audition Tour,” giving contestants and fans at more than 20 locations in 15 cities the opportunity to sample four new Pepsi flavors and judge which one earned the right to be called Pepsi X. With more than 15,000 contestant and fan votes captured, one limited edition Pepsi flavor will be crowned the nation’s next “Pop Star,” Pepsi X, on “THE X FACTOR” airing tonight, Oct. 4 at 8 p.m. E.T. on FOX.
"Our partnership with ‘THE X FACTOR’ has given us the opportunity to further engage with our passionate consumers, and continue the Pepsi legacy of supporting aspiring musical talent,” said Eric Whitehouse, director of marketing, Pepsi. “With Pepsi X, we put fans in the judge’s seat – giving them the power to select our next limited edition flavor – the Pepsi with ‘THE X FACTOR.’”
Pepsi X will be available in 12 packs, two liters and 20-ounce bottles wherever Pepsi is sold beginning Oct. 8. Follow Pepsi on Twitter.com/Pepsi, join the conversation with @pepsi on www.pepsi.com, and be part of Pepsi’s live “THE X FACTOR” viewing parties on http://www.pepsisoundoff.com, #SoundOffNow.