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Home » Media » Inside Scoop » PepsiCo Brazil enters new market category with the launch of Quaker Ready to Drink

PepsiCo Brazil enters new market category with the launch of Quaker Ready to Drink

Thursday, June 07, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

PepsiCo Brazil recently launched a new Quaker Oats product -- Quaker Ready to Drink -- an innovative product blending the lightness of skim milk, flavor of fruits and benefits of oats. The drink, sold in three flavors -- Strawberry, Red Fruits and Peach -- has only 100 calories in each 200ml serving. Ready to Drink also:

  • Has no fat and cholesterol
  • Is high in soluble fiber, which when ingested regularly helps maintain healthy levels of cholesterol
  • Is a good source of calcium, with skim milk as a prime ingredient
  • Comes in ideal packaging for those who are on the move and maintaining a healthy lifestyle

The product will be available exclusively for states in Southern Brazil.

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