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Cracker Jack Brand Celebrates 100 Years Of 'A Prize In Every Box' By Bringing Diamond Ring Prizes To Fans At Walgreens Stores


PLANO, Texas, Oct. 29, 2012 /PRNewswire/ -- Cracker Jack, an iconic brand from PepsiCo's Frito-Lay division, is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win the ultimate in-package Cracker Jack prize – a diamond ring valued at $1,000. Beginning Nov. 1, 30 lucky Cracker Jack fans can redeem winning tokens inside specially marked 2 7/8 oz. bags of Cracker Jack Original Caramel Coated Popcorn & Peanuts and Cracker Jack Butter Toffee snacks at participating Walgreens stores nationwide. Consumers can redeem the tokens for their diamond ring prizes by visiting the promotion website at

"For generations, consumers have looked forward to finding that special prize inside their Cracker Jack snack packages," said Alanna Cotton, senior director of business development for Growth Ventures, Frito-Lay North America. "With this promotion, we're celebrating 100 years of Cracker Jack prizes by taking the in-package prize experience to a whole new level."

Throughout the promotion, consumers can also engage with the Cracker Jack brand and other fans in new and exciting ways through a dedicated tab on the Frito-Lay Facebook Page ( The tab features unique Cracker Jack-inspired recipes, fun Cracker Jack brand trivia, and the ability for fans to send virtual Cracker Jack prizes to their own Facebook friends. On the Cracker Jack tab, fans can also enter for a chance to win one of a total 30 Cracker Jack prize packs, including bags of Cracker Jack snacks and $50 Walgreens gift cards. One prize pack will be awarded to a lucky fan each day. Full details are available at the Frito-Lay Facebook Page.

The iconic Cracker Jack "a prize in every box" program was first introduced in 1912 as a way to bring fun and excitement to the Cracker Jack snacking experience. Over the last 100 years, the Cracker Jack brand has given away more than 23 billion in-package prizes – everything ranging from stickers to miniature booklets to baseball cards.

Cracker Jack Butter Toffee snacks are the newest addition to the Cracker Jack product line-up. Exclusively at Walgreens stores for a limited time only, new Cracker Jack Butter Toffee snacks are available in 2 7/8-oz. bags for a suggested retail price of $1.09 each or two 2 7/8-oz. bags for $2.

The Cracker Jack Diamond Giveaway is sponsored solely by Frito-Lay and is open to legal residents, 18 and older of the 50 United States and District of Columbia. Consumers can also enter the promotion by mail without making a purchase. Visit for more information, official rules and methods of entry.

About Cracker Jack
Cracker Jack is one of the brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog, and on Twitter at

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

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