Press Release | Performance With Purpose

Quaker® Oats Teams Up With Andrew Luck And Fuel Up to Play 60 To Launch Nationwide Search For Schools That Are Fueling Healthy Habits


CHICAGO, Oct. 29, 2013 /PRNewswire/ -- Today, only half of American children get the recommended amount of exercise1, so it's more important than ever to take action and encourage kids to get out and get moving. The Quaker Oats Company, a subsidiary of PepsiCo, Inc., has a trusted 135 year heritage and understands the importance of helping to fuel healthy habits like eating nourishing foods and participating in physical activity. That is why Quaker and Fuel Up to Play 60, the nation's largest in-school wellness program, are proud to introduce the Make Your Move Video Contest.

Starting today, parents and teachers at Fuel Up to Play 60 schools across the country can enter the Make Your Move Video Contest by submitting a video of their students that showcases how they get active. Winning schools will be awarded one of five $15,000 school grants or one of 10 $2,500 school grants. Past grants have been used to help schools start walking clubs and bring healthy grab-and-go breakfast options to students. Beyond the Make Your Move grants, Quaker's contribution to Fuel Up to Play 60 totals $125,000 to help fuel health and wellness in schools as part of Quaker's ongoing effort to nourishing healthy communities.

Indianapolis Colts quarterback and Quaker spokesperson, Andrew Luck, continues his relationship with the brand as a role model who exemplifies healthy living by choosing wholesome foods and making physical fitness a way of life. "I know firsthand the benefits of eating right and being active, and I believe that starting at an early age can make all the difference for kids in the future," said Luck. "I am excited to join Quaker and Fuel Up to Play 60 as a guest judge for the Make Your Move Video Contest and am sure I will be impressed by the creative ways the schools show off their best moves!"

To enter the contest on behalf of a Fuel Up to Play 60 school, teachers or parents are asked to record 30 to 60 second videos of students (grades kindergarten through high school) moving during their 60 minutes of physical activity. Activities can include anything from football drills to dance to hula-hooping, so long as the students are moving. From October 29 through November 27, 2013, video entries can be uploaded at, which is also the hub for official contest rules, entry forms and more. Entries will be judged based on the school's need of the grant as described in the entry form, originality (including creativity), and display of active movement in a fun, energetic way. If parents want to enter but their kids aren't enrolled at a Fuel Up to Play 60 school, it's still easy to participate – simply register to be an official Fuel Up to Play 60 school before entering at Schools must be a standard accredited public or private elementary, middle and/or high school located in the United States or District of Columbia.

"Through the Make Your Move Video Contest, Quaker and Fuel Up to Play 60 have teamed up to cheer on kids at school and at home to help inspire healthy routines that are supported by parents, teachers and the community," said Justin Lambeth, Chief Marketing Officer for Quaker Oats. "As the official Hot Cereal Sponsor of the NFL and through our continued partnership with dynamic role models like Andrew Luck, we remain dedicated to fueling healthy families for years to come."

The Make Your Move Video Contest is one component of Fuel Up to Play 60's larger Make Your Move campaign. The campaign aims to motivate students, teachers, parents and community members to get active.  Created in partnership by the National Football League and National Dairy Council, which is funded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 is the nation's largest in-school wellness program and creates real transformational change in more than 73,000 schools. As a result of the program, last year 14 million students ate better by adding nutritious foods like low-fat and fat-free dairy products, fruits, vegetables and whole grains to their meals. Additionally, 14 million are getting more physically active because of this program.

For more than a century, Quaker Oats has been dedicated to nourishing America's families by providing a variety of delicious, oat-based products that help give them the energy they want for an active lifestyle including Old-Fashioned Quaker Oats, Instant Quaker Oatmeal, Quaker Real Medleys Cups and Bars, and Quaker Chewy Granola Bars. For more information on Quaker products and programs, visit, or

1 US News & World Report, June 2013

About Quaker and Fuel Up To Play 60's Make Your Move Video Contest
Through the Make Your Move Video Contest, Quaker and Fuel Up to Play 60 encourage schools to get moving as part of a healthy lifestyle for the chance to win grants. All entries will be accepted from October 29 at 12:00 a.m. CT to November 27 at 11:59 p.m. CT. No individual entrant will receive a prize, entrants are entering the contest on behalf of an active Fuel Up To Play 60 school and the school will receive the prize.  A total of 15 official contest prizes will be awarded, with 10 first prize winners and five grand prize winners. For official contest rules and prizing details please visit

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit, or follow us on Twitter @Quaker.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Football League (NFL) and National Dairy Council (NDC), which is funded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-dense foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit to learn more.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit

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No Purchase Necessary to Participate or Win in the Quaker and Fuel Up to Play 60 Make Your Move Video Contest. Starts 12:00:00 am CT on 10/29/13, ends 11:59:59 pm CT on 11/27/13 ("Promotion Period"). Individuals eligible to enter on behalf of an official Fuel Up to Play 60 school are only those individuals who are legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older at the time of entry. Schools must keep signed parental release agreement forms for each student appearing in a video entry. Void where prohibited. Subject to the Official Rules, available by visiting during the Promotion Period. Sponsor: The Quaker Oats Company.

The NFL Entities (as defined in the Official Rules) have not offered or sponsored this contest in any way.


Sara Scharg

Megan Downey

Quaker Oats

Edelman Public Relations



SOURCE The Quaker Oats Company

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