Press Release | Great Tastes

Introducing Spring's New Snacking Accessory: Quaker® Breakfast Flats

  3/24/2016

CHICAGO, March 24, 2016 /PRNewswire/ -- Spring is here – and with it, the latest spring fashions. While fringe and suede are trending on the runway, nutritious and convenient morning snacks are all the rage on the breakfast front, as the morning meal moves away from the table and out the door1. As the trusted breakfast leader, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., has combined a delicious medley of ingredients with portability in new Quaker Breakfast Flats, spring's must-have snack that helps get you where you need to go, no matter where the day takes you. 

As the trusted breakfast leader, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., has combined a delicious medley of ingredients with portability in new Quaker Breakfast Flats, spring's must-have snack that helps get you where you need to go, no matter where the day takes you.

Quaker Breakfast Flats are crispy baked snack bars that contain delicious ingredients you can see, like oats, real pieces of fruit, crunchy nuts, flax and sunflower seeds. Breakfast Flats help satisfy hunger, making them a snack that people can feel good about eating. Each serving contains three flats for less than 200 calories per pack and 18 grams of whole grains, offering a good source of fiber (7 grams of total fat per serving) with no artificial flavors or added colors.

"As a working mom, I know how hectic mornings can be," said Lesley Butler, senior marketing director, Quaker Foods North America. "One thing that every woman needs is a convenient snack to help fuel her. At Quaker, we know breakfast, and continue to innovate to meet evolving consumer lifestyles. Quaker Breakfast Flats were designed to address consumer demand for convenient, nutritious snack options that help satisfy hunger." 

As a well-known style expert who's familiar with busy mornings, Jamie Chung has partnered with Quaker to help introduce Breakfast Flats as this spring's newest breakfast accessory.

"Feeling confident and comfortable each morning is key, and for me, that means leaving the house with all of my go-to items, including a pair of flats for when I'm inevitably running around town and a nutritious snack for when hunger strikes," said Chung.  "I'm excited to partner with Quaker to launch this new breakfast snack that helps power me on even the craziest of days."  

To help women put their best foot forward this spring, those who follow Chung and other popular style experts on Instagram may find Quaker Breakfast Flats in the bags of some of this spring's freshest fashionistas.

Quaker Breakfast Flats come in three delicious flavors including Cranberry Almond, Banana Honey Nut and Golden Raisin Cinnamon. Each box of Breakfast Flats contains five portable packs of three crispy bars each with a convenient pull-out tray for a suggested retail price of $3.49.

For more information about Quaker's latest innovations and recipe ideas, visit www.QuakerOats.com, www.Facebook.com/Quaker or follow the brand on Twitter @Quaker.

Suggested Tweets:

  • Spring's newest must-have accessory: @Quaker Breakfast Flats. With real fruit, nuts and grains, they're a snack you can feel good about!
  • .@JamieChung1 offers top tips for spring style, including new @Quaker Breakfast Flats for wherever your day takes you
  • New from @Quaker: crispy Breakfast Flats, snack bars made from real fruit, nuts, grains and more, all in a convenient, on-the-go three-pack

About The Quaker® Oats Company 
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 135 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com. Follow PepsiCo:

 

CONTACT:


Laura Ude

Maureen Murray

Quaker Oats

Zeno Group

312.821.2039

312.396.4390

Laura.Ude@pepsico.com

Maureen.Murray@zenogroup.com

 

1 Source: Walmart custom breakfast to go shopper analysis 2013  

Photo - http://photos.prnewswire.com/prnh/20160324/347957 

 

SOURCE The Quaker Oats Company

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