Road Trippers Invited to Experience the Best of Iconic American Highway the
Weekend of National Iced Tea Day (June 8-10)
PURCHASE, N.Y., May 22, 2018 – Just as families are revving up for the summer travel season, Lipton, the iconic tea brand, is collaborating with TripAdvisor, the world's largest travel site, to share “2018’s Route 66 Road Trip Gems” – a list of must-experience attractions for families to check out this summer along one of America’s most historical highways.
Lipton worked with TripAdvisor and its database of more than 600 million traveler reviews and opinions, to curate a list of the route’s most notable spots for vacationers of all ages. Tapping into the beauty of the road trip by focusing not on the end destination but the actual journey itself, the list of stops includes fan-favorite diners, the best places for grab 'n go snacks, and the perfect locations to snap a roadside selfie.
“Road trips have been a classic American family tradition for decades and they continue to be a way for loved ones to bond and create unforgettable shared memories together,” said Marc Hanson, Senior Marketing Director for the Pepsi-Lipton Partnership. “Lipton has been accompanying these special family memories for generations, refreshing families as they hit the open road with the excitement of the journey to come. Through our collaboration with TripAdvisor, we have created a list of fun summer experiences that we hope will inspire people to continue to make new memories with the people they love.”
To kick-off the much anticipated start of summer, Lipton is launching “Refreshingly Road Trippin’ with Lipton,” an event that will take place the weekend of National Iced Tea Day, June 8-10, that invites consumers to experience – and taste – some of the best of the Route 66 road trip experience.
The first event of its kind will offer visitors the opportunity to get a full Route 66 one-stop-shop sensory experience – from the taste, smells and even “selfie-worthy” sights of the all-American road trip. Event attendees will be refreshed with Lipton Iced Tea, including the recently launched Lipton Iced Tea with a Splash of Juice in three juicy flavors – Berry, Tropical and Pear & Peach – paired with classic American roadside fare inspired by some of the famous stops on the 2018 Route 66 Road Trip Gems list. The spots on the list, can be viewed at LiptonRoadTrip.com, and include Bernardi’s II Restaurant (Pontiac, IL), known for their mouthwatering fried chicken, and Le Roy’s (Monrovia, CA), known for their generous portions and pastrami covered Le Roy’s burger, in addition to:
- Big Texan Steak Ranch (Amarillo, Texas)
- Britten Leaning Water Tower (Groom, Texas)
- Cozy Dog Drive In (Springfield, IL)
- Jigg’s Smokehouse (Clinton, OK)
- Meramec Caverns (Stanton, MO)
- Old Riverton Store (Riverton, KS)
- Ollie’s Station Restaurant (Tulsa, OK)
- Singing Road (Tijeras, NM)
- The Chili Parlor (Springfield, IL)
- Westside Lilo's Cafe (Seligman, AZ)
The three-day experience will also feature memorable activities, such as the revealing of the town’s first Lipton mural and renaming the Route 66 highway “The Lipton Highway” for the weekend. The classic Route 66 experience will occur in the charming town of Pontiac, IL, located near the start of Route 66 and home to the Route 66 Association Hall of Fame and Museum.
“The city of Pontiac is all about bringing families together to celebrate the adventures that happen on road trips,” said Ellie Alexander, the Tourism Director of the City of Pontiac. “Lipton has been there with us during those moments and we are overjoyed to celebrate National Iced Tea Day with Lipton and encourage travelers to get out there to make great memories with their family and friends while exploring all road trip attractions, such as Pontiac, across the U.S.A.”
Consumers who can’t make it to Pontiac, IL for the event can still help Lipton celebrate National Iced Tea on June 10. The brand is giving away free Lipton Iced Tea 20 oz. bottles (any flavor) to the first 100,000 consumers who register on LiptonIcedTeaDay.com.
Visit LiptonRoadTrip.com to check out the list of must-see summer road trip destinations, tips for planning your ultimate road trip and to learn how to participate in the Refreshingly Road Trippin’ with Lipton event.