AMP Energy Gold, a new apple-flavored beverage, is hitting store shelves just as AMP Energy athletes are hitting the slopes. Available in the U.S. through January, the product comes in a gold can and was created to encourage the AMP Energy snowboard team as they compete this winter.

The launch is supported with the AMP Energy Gold Instant Win Game, in which fans who submit photos of AMP Energy Gold cans will receive a digital coupon to "scratch-off" via touchscreen for a chance to win snowboarding gear and exclusive gold snowboards. The contest is subject to official rules.

AMP Energy spokesperson Dale Earnhardt Jr., got in on the action by debuting a new paint job on his No. 88 AMP Energy Chevy SS on Nov. 3 in Texas, where he cruised into a second-place finish.

“With AMP Energy Gold, we want to pay tribute to all of our athletes and encourage them as they compete in upcoming events this winter,’ said Aziel Rivers, director, Marketing, AMP Energy. “We’re also excited to give fans the opportunity to 'strike gold' and win exclusive AMP Energy Gold snowboards and gear this season.”