Pepsi is taking its partnership with the National Football League (NFL) to a new level with the campaign titled “Are You Fan Enough?” It includes activations from every Pepsi brand to celebrate the fan passion that fuels the game, starting with kick-off and continuing all season long.

During tonight’s game, Pepsi will premiere a new ad starring Dallas Cowboys' owner Jerry Jones, New York Giants' wide receiver Victor Cruz, Detroit Lions' quarterback Matt Stafford, San Francisco 49ers' coach Jim Harbaugh and Hall of Famer Barry Sanders. The brand also recently launched two new web videos featuring Cruz and the Cincinnati Bengals’ Andy Dalton to get fans pumped up for the season.

Pepsi MAX last month unveiled a new TV commercial featuring Sanders to support its latest gaming campaign in partnership with EA SPORTS Madden NFL 25. Diet Pepsi will work with the NFL to raise the profile of female fans, and Pepsi NEXT will celebrate unbelievable rookie performances and ask NFL ask fans to demonstrate their devotion by voting for the Rookie of the Week on NFL.com.