PepsiCo and Tingyi Holding team up with Shanghai Disney Resort in a broad beverage and marketing alliance.
Shanghai Disney Resort has selected PepsiCo and Tingyi Holding Corp. as the primary beverage suppliers to the resort.
The agreement is another significant milestone in the resort’s pre-opening development and will ensure that guests to Shanghai Disney Resort will be able to enjoy a wide variety of well-known, high-quality PepsiCo and Master Kong beverage soft drinks and ready-to-drink tea brands during their visit.
In addition, PepsiCo and Tingyi Holding will have an integrated brand presence in key locations and experiences within Shanghai Disney Resort. The alliance partners will also develop high-impact, co-marketing campaigns to activate their products and help promote the Shanghai Disney Resort.
PepsiCo also plans to develop innovative beverage equipment for guests visiting Shanghai Disney Resort. Beyond product distribution and co-marketing, Shanghai Disney Resort will also look to leverage PepsiCo’s Asia Research and Development Center in Shanghai to develop unique menu items through culinary innovation. The center, which opened in November 2012, is PepsiCo’s largest research and development facility outside of North America.
“Shanghai Disney Resort will be a truly magical destination for consumers throughout China and around the world,” said Parinya Kitjatanapan, president, PepsiCo Greater China Region Beverages. “PepsiCo is thrilled to be part of the resort’s development and to have the opportunity to integrate our brands into the Disney experience.
“We are proud to work with Shanghai Disney Resort to showcase our brand excellence and will support this alliance with the full power of our product portfolio, our marketing capabilities, and our innovation and design teams,” Kitjatanapan said.
“We are excited to enter into an alliance with Shanghai Disney Resort,” said Ko Yuan-Ta, chief executive officer of Tingyi Holding’s beverage subsidiary. “Our goal is that all guests visiting Shanghai Disney Resort will enjoy high-quality beverages while having a magical Disney experience.”
“We are pleased to announce this new alliance with PepsiCo and Tingyi Holding,” said Mike Crawford, general manager of Shanghai Disney Resort. “Pepsi and Master Kong are beloved brands throughout China and a great fit for Shanghai Disney Resort. This alliance ensures that our guests can enjoy their favorite beverages during their visit, and it complements our efforts to provide high-quality, memorable vacation experiences for our guests.
In March 2012, PepsiCo and Tingyi Holding completed their strategic alliance in China and has become the largest beverage system providing full range of PepsiCo and Master Kong-branded products. In China, Tingyi Holding’s Master Kong-branded ready-to-drink tea, bottled water and Chinese traditional juice are leading brands in each category. The company is also responsible for manufacturing, selling and distributing PepsiCo’s carbonated soft drinks, as well as Gatorade, Tropicana and Aquafina-branded beverage products.
Shanghai Disney Resort, the first Disney resort in Mainland China, will be a place where friends and family can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort will include a park designed in the rich tradition of Disneyland theme parks around the world with the uniqueness and beauty of China, two themed hotels, a large retail, dining and entertainment venue and an array of recreation facilities.
The resort will be located in Pudong, Shanghai and is targeted to open at the end of 2015.