Nine-year PepsiCo veteran Andrea Foote recently traveled to Mexico City as part of PepsiCorps, the company’s global volunteer program. Andrea, Senior Director of R&D Communications based at the company’s global headquarters, applied her professional experience in marketing communications, branding and communications strategy to help a nonprofit create new marketing materials and fundraising campaigns.
Powered by the company's mission of Performance with Purpose, PepsiCorps has been sending PepsiCo employees around the world since 2011 to help organizations address societal and business challenges. The program brings together employees with diverse skill sets and pairs them with organizations in need of their expertise for month-long service projects. This year, Andrea joined 11 other employees to help make long-term improvements in underserved communities in and around Mexico City. Below, get a firsthand look at her PepsiCorps experience, and see how both she and the organization benefited from the program.
I had the honor of working with Nutre a un Niño (NUTRE), a nonprofit that addresses the systemic issues that contribute to poverty and limit the potential of Mexico’s children. While there, I used my communications background to work on two related projects. One was developing marketing materials to raise awareness and boost the organization’s branding. The other was creating a fundraising campaign to help NUTRE reach their goal of one million pesos in donations in 2017.
These projects were ambitious, and we had a very limited timeframe, so it was hard not to jump right into “action mode.” But it soon became clear that “listening mode” was more important. Taking the time to listen before acting was crucial to learning about the organization, their work and their needs.
Overall, it was inspiring to see how much the women who created NUTRE have accomplished since starting the organization 20 years ago—and how open they were to letting us help them take things even further. As a woman and a manager, I learned a lot from them, and I was honored to work alongside them.
Up next in our four-part PepsiCorps series: Melanie's story. To learn about past PepsiCorps trips click here.