Ruffles and restaurant Buffalo Wild Wings are spicing up chip aisles across the U.S to deliver the partnership's first co-branded chip flavor.
Ruffles Deep Ridged Classic Hot Wings flavored potato chips, inspired by Buffalo Wild Wings, hits store shelves this month, offering a unique combination of tangy vinegar, chicken and hot sauce reminiscent of the popular wings found on the restaurant's menu. With ridges two times as deep as regular Ruffles potato chips, it is a flavor sure to add a kick to just about any gathering.
The introduction of new Ruffles Deep Ridged Classic Hot Wings flavored potato chips builds on the partnership between PepsiCo and Buffalo Wild Wings, which was announced last December. In addition to becoming the primary soft drink and non-carbonated beverage provider for more than 1,000 corporate-owned and franchise restaurants, PepsiCo and Buffalo Wild Wings announced plans to bring other exciting culinary innovations to market.