Ukrainian juice brands Sandora and Sadochok organised a series of events across the country to celebrate World Juice Day on May
30. Activities included:
- A record-breaking juice tasting event in Kiev, Ukraine which saw 18,877 cups of Sandora and Sadochok consumed in six hours, an achievement formally recognised by the Ukrainian Book of Records.
- Juice bars set up in Kiev’s Independence Square to let consumers taste a range of Sandora and Sadochok products.
- Sandora's partnership with the Mirovaya Karta restaurant group and the Celentano pizzeria chain to offer a free glass of tomato juice with selected meals
- Complimentary Sandora beverages provided to participants in the country's annual charity Chestnut Run on May 26. The event, sponsored by Sandora, raises money for children with heart problems, giving the brand an opportunity to highlight the health benefits of its products
Neil Sturrock, general manager, PepsiCo Ukraine said, “World Juice Day is designed to highlight the healthy benefits of juice and the range of tasty flavours across the globe. We hope our promotions will draw Ukrainians’ attention to our wonderful products and encourage a habit of daily juice consumption.”