Video | Innovation

Gatorade GX

  11/11/2016
Gatorade developed Gx Sports Fuel Customization, a comprehensive digital ecosystem, to provide athletes with new customized solutions to help them fuel their performance. Gx is an in-depth, four-part system that includes athlete sweat testing, formula-specific Gatorade Pods, DRINKFINITY® Technology, smart cap tracking technology and a mobile hydration-monitoring app. Designed by the Gatorade and PepsiCoDesign & Innovation team in collaboration with Smart Design, Tether and Kaicon.

DISCLAIMER: The Gx system is currently a prototype and not yet available to general consumers.

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