1893 From The Makers of Pepsi-Cola Expands Portfolio with Two Bold New Flavors, Citrus Cola and Black Currant Cola
PURCHASE, N.Y., March 1, 2017 /PRNewswire/ --1893 from the Makers of Pepsi-Cola satisfies an elevated palate, bringing top shelf flavor to moments that are a cut above – and today, the brand introduced two new exciting flavors to the portfolio – Citrus Cola and Black Currant Cola.
"With bold, unique flavors and premium ingredients we are delivering the next generation of colas with 1893," said Stacy Taffet, Senior Director of Marketing, Pepsi. "We are thrilled to introduce Citrus and Black Currant to the portfolio, offering a modern take for consumers while honoring the original cola recipes created over a century ago by our founder."
Following the successful 2016 introduction of 1893 Original Cola and Ginger Cola, the launch of the new flavors demonstrate the brand's passion for discovery and commitment to providing a unique array of blended top shelf cola choices to meet individual tastes and needs.
1893 brings together premium ingredients and more than 100 years of cola-making expertise to present a great-tasting fusion of the past and present. Inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham,1893 is a blend of kola nut extract, real sugar and sparkling water.
The new Citrus Cola is the perfect balance of 1893's Original Cola and the refreshing essence of grapefruit. Black Currant Cola also begins with the Original Cola recipe, and is infused with the essence of black currants for a bold berry finish. 1893 can be enjoyed as a delicious standalone beverage or as the perfect enhancement for top shelf cocktails.
The message of top shelf colas will inform all 1893 brand activity for 2017, including cocktail strategy, consumer events and bar community engagement. The 1893 Top Shelf bartender program serves as an extension of the new flavors campaign, demonstrating that a premium spirit is best enjoyed with a premium cola. The program will enlist some of the nation's top award-winning bartenders and explore how today's mixologists are incorporating past and present flavors surrounding the kola nut into clever, refined modern cocktails.
The launch of 1893 Citrus and Black Currant Colas will be supported through an integrated marketing mix including, television and online advertising. A new 1893 TV spot will air nationally on both television and social media platforms in Spring 2017.
Packaged in sleek and premium 12 oz. cans, 1893 Citrus and Black Currant Colas will be sold in stores where Pepsi products are available for a suggested retail price of $1.79.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.