Diet Pepsi Responds To U.S. Consumer Demand For Aspartame-Free Diet Cola
PURCHASE, N.Y., Aug. 10, 2015 /PRNewswire/ -- As heat indexes spike across the country, Pepsi unveils a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Starting today, consumers can begin to purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi.
"Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," said Seth Kaufman, SVP Pepsi and Flavors Portfolio, PepsiCo North America Beverages. "We recognize consumer demand is evolving and we're confident cola-lovers will enjoy the crisp, light taste of this new product."
Beginning today, Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S. An integrated marketing effort kicks off today to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations. For more information, visit www.pepsi.com.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
Elisa Baker, Pepsi Communications, 914-253-2408