Pepsi Pays Tribute to More Than a Century of Cola-Making Expertise with the Launch of 1893 from the Makers of Pepsi-Cola
PURCHASE, N.Y., March 31, 2016 /PRNewswire/ -- In a continued demonstration of its passion for discovery and providing consumers a wide array of refreshing beverages, today, Pepsi announces the addition of 1893 from the Makers of Pepsi-Cola to its extensive portfolio of products. 1893 brings together premium ingredients and more than 100 years of cola-making expertise to present a great-tasting, unexpectedly bold cola blend of the past and present.
1893, a blend of premium kola nut extract, real sugar and sparkling water, is available now in two delicious flavors: Original and Ginger Cola, for a unique and unexpected cola experience. While the cola can be enjoyed as a delicious standalone beverage, it is also the perfect complement for cocktails.
"We were energized by the food revolution, and inspired by consumer interest in bold and interesting taste combinations," said Chad Stubbs, Vice President of Marketing, Pepsi Trademark. "We were also motivated by our past, so we created these unique 1893 taste experiences to honor the passion of our founder, Caleb Bradham."
1893 will debut a national TV spot in April, in both English and Spanish, featuring a Soda Sommelier played by actor Jeff Galfer.
Packaged in sleek and premium 12 oz. cans, 1893 is sold in stores where Pepsi products are available for a suggested retail price of $1.79.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
Video - http://youtu.be/2SvZhPFAK4o