Quaker® Chewy Granola Bars Help Families Prep For The Back-To-After-School Season

CHICAGO, Sept. 14, 2016 /PRNewswire/ -- With class back in session, parents know the new school year brings a flurry of activity – especially once that 3 p.m. bell rings. And, according to a new survey1 from The Quaker Oats Company, a subsidiary of PepsiCo, Inc., 84 percent1 of moms and dads say an after-school snack is important because it helps fuel their kids for afternoon activities. Whether it's for football practice, a playdate, or a pile of homework, Quaker is helping families gear up for back-to-after-school with Quaker® Chewy® Granola Bars and the introduction of a new, playful snack form with Quaker® Chewy Snackwich™.


Quaker knows after-school snacks should earn a gold star from both parents and kids. In fact, nearly half1 of parents (48 percent) across the country believe a combination of "delicious ingredients and nutrition" is the most important factor when choosing a snack for their families. Quaker Chewy Granola Bars strike the balance between 100% whole grains that moms can feel good about and tasty ingredients, like real chocolate chips, that kids love. Available in over 15 delectably fun flavors like Chocolate Chip, Peanut Butter Chocolate Chip, Oatmeal Raisin, or even Birthday Cake, parents and kids can agree on Quaker Chewy Granola Bars as the back-to-after-school snacking solution.  

With 16 grams of whole grains and a good source of calcium, Quaker Chewy Snackwich is a fun new after-school snack option. Now available in two flavors, Peanut Butter & Chocolate Chip and Apples & Caramel, new Quaker Snackwich Bars are made with delicious fillings, like chocolate chips, creamy peanut butter and tasty apple pieces, sandwiched between two layers of 100% whole grain Chewy Granola. Each Snackwich serving is a convenient, no-mess snack the whole family can love.

"No matter how they're spent – whether it's on homework, sports, or music lessons – the hours between class and dinner are crucial," said Amanda Piper, senior marketing manager for Quaker Foods North America. "When it comes to after-school snacking, parents look for a 'high five' with their kids – a snack that they trust, but know that the kids will also love.  We're proud to offer that snacking solution with the delicious whole grain goodness of Quaker Chewy Granola Bars."

As busy parents familiar with hectic new school years, the team from What's Up Moms – #1 Moms Network on YouTube – partnered with Quaker to create a video that encourages families to embrace spontaneous, fun moments together. The video highlights different scenarios of moms and kids really hanging out together once class lets out and celebrates how just five minutes together can make for a memorable connection.

For more information about Quaker Chewy Granola Bars, the brand's other latest innovations, and recipe ideas, visit QuakerOats.com, Facebook.com/Quaker, follow @Quaker on Twitter and Instagram, or @QuakerOats on Pinterest.

Suggested Tweets:

  • .@whatsupmoms shows how to make moments count when enjoying snack time together with @Quaker Chewy Granola Bars [insert YouTube video link]
  • I'm a parent and I approve this snack: With 15 fun flavors, @Quaker Chewy Granola Bars are a go-to after-school snack
  • With whole grains and tasty ingredients, @Quaker Chewy Snackwich & Granola Bars are after-school snacks the whole family loves.

About The Quaker® Oats Company 
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 135 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com. Follow PepsiCo:

About What's Up Moms
With over 1.3 million+ subscribers and over 35 million views per month, What's Up Moms (WUM) is the #1 parenting brand and network on YouTube, producing highly relatable how-to and short form comedic videos geared towards parents. WUM is known for creating premium quality branded content and partnerships with name brands for distribution across top-tier portals, social media and a growing network of mom influencers. Current programming includes parenting tips, family cooking, kids' activities, mom hacks, DIY and comedic shorts. For more information, visit: www.whatsupmoms.com

1 Survey written by The Quaker Oats Company and conducted using Google Consumer Surveys, August 2016. The online survey was conducted with 1,000 U.S. parents, ages 25-54 with kids between the ages of 6-12, conducted between August 17-27 inquiring about their families' attitudes and behaviors towards after-school snacking. 


Laura Ude

Jane Watts

Quaker Oats

Zeno Group






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