Frito-Lay Gets Wild With Association Of Zoos & Aquariums To Unite Families In An Effort To Save Endangered Species
PLANO, Texas, May 13, 2015 /PRNewswire/ -- PepsiCo's Frito-Lay North America division is encouraging families to take a walk on the wild side this summer. Through a partnership with the Association of Zoos & Aquariums (AZA), Frito-Lay is encouraging families to explore the magic of wildlife while helping to protect endangered species. The partnership, which is being promoted through Frito-Lay's variety pack line of snacks, kicks off on National Endangered Species Day (May 15) with an effort to support AZA SAFE: Saving Animals From Extinction. Beginning May 15, Frito-Lay will rally families to support AZA SAFE with a commitment to match every dollar donated to support endangered species conservation through www.FritoLayZooFun.com, up to a maximum of $100,000, through June 15, 2015. Fans can learn more on the site.