SAN DIEGO, July 21, 2017 /PRNewswire/ -- With the world's largest entertainment conference as a backdrop, Doritos hosted the "Bold or Boom Challenge" – an obstacle-course of epic proportions pitting celebrities and fans in an arena in which only the boldest prevailed. Headlining the festivities were celebrity captains including Team Nacho Cheese's James Marsden and Team Cool Ranch leader Joel McHale.
It was Team Nacho Cheese that prevailed, a boon for Doritos Nacho Cheese fans nationwide who witnessed the challenge on Doritos' social media channels. For one week at least, the debate was settled between fans of Doritos Nacho Cheese and fans of Doritos Cool Ranch. The challenge was open to fans who wanted to test their endurance and skill to see who could stay standing as rotating "boom" arms attempted to knock them off course. Only the boldest participants remained.
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.