PepsiCo makes iconic snacks more affordable ahead of Super Bowl

At the heart of our business are the consumers who choose our brands. They trust us to bring them moments of joy, and they’ve been honest with us about how rising everyday costs are making their daily decisions harder. Message received.

PepsiCo is taking a meaningful step to lower the price on many of our most loved snacks by up to nearly 15%. This includes iconic favorites like Lay’s, Doritos, Cheetos, Tostitos and more, that have been bringing joy to families for decades.

The new suggested retail prices begin rolling out in the United States this week. And because retailers ultimately set their retail prices, shoppers may see even greater savings depending on the store.

The change comes as households gear up for one of the year’s biggest snacking occasions, spanning everything from winter gatherings to the upcoming Big Game — a moment when value matters just as much as flavor.

“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,” says Rachel Ferdinando, CEO, PepsiCo Foods U.S. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget.”

What’s changing and what’s not

Shoppers will begin seeing new, lower suggested retail prices across shelves nationwide on brands like Lay’s, Doritos, Cheetos, Tostitos, and more. The snacks themselves remain the same — the flavors and quality people count on — complemented by ongoing recipe and packaging updates shaped directly by consumer feedback.
 
Retailers determine their own retail prices, so what you see in‑store may vary. But PepsiCo is committed to making your favorite snacks more accessible, every day.

“Reducing prices on many consumers’ favorite snacks is an important action,” Ferdinando says. “We’ll continue taking steps that keep our most loved brands within reach, while maintaining the same quality and same taste that consumers love."

Why we're doing this

This pricing change is part of PepsiCo’s broader strategy to increase accessibility and offer more choices for consumers. Alongside the new suggested retail prices, we’re continuing to refine our portfolio — from thoughtful recipe enhancements, like the removal of artificial flavors and colors from Lay’s and Tostitos, to packaging updates aligned with evolving consumer preferences.

“Lowering prices is one step – an important one – in our commitment to deliver for consumers and strengthen our brands for the future,” Ferdinando adds. “We’ll continue listening, learning, and taking action to keep our consumers at the center of everything we do.”
 
Whether households are gearing up for the Super Bowl, relaxing at home, or grabbing a snack after a long day, this shift aims to bring a little relief — and a lot of joy.