Level up your crunch: Doritos Protein brings bold flavor to the U.S.

This March, Doritos is adding something extra to the mix. Introducing Doritos^® Protein tortilla style chips: the iconic chip, now with 10 grams of protein per one-ounce serving and 17 grams per single-serve bag later this year.

This is still uncompromisingly Doritos. Just simply giving fans another option that fits the way they snack.

Because here’s the thing: protein is having a moment. A big one. 86%¹ of Americans are actively adding more protein to their diets¹. People want their crunch to work a little harder.

“This innovation underscores PepsiCo Foods’ commitment to evolving its portfolio to meet shifting consumer preferences toward foods with functional ingredients," says Hernán Tantardini, Chief Marketing Officer, PepsiCo Foods U.S. "Seventy percent of consumers want their salty snacks to have protein and now we are making it more accessible and seamlessly integrated into everyday snacking occasions without compromising the distinctive Doritos experience.”

Doritos Protein comes in two fan-favorite flavors — Nacho Cheese and Sweet & Tangy BBQ — reflecting PepsiCo Foods’ ongoing commitment to expand offerings and give consumers more choices across its portfolio.

Free of artificial colors or flavors, Doritos Protein includes dairy-based protein (casein) to deliver a high-quality protein source while preserving the bold, cheese‑forward flavor profile Doritos is known for. By keeping it in a format that’s already familiar, Doritos Protein brings functional ingredients to the snack aisle without sacrificing flavor and crunch.

“The launch of Doritos Protein marks our strategic expansion into the protein snack category. We’re elevating the bold flavor and signature snacking experience consumers expect by using novel flavor and seasoning methods. Now, each one-ounce serving delivers 10 grams of protein, and a single-serve bag with 17 grams of protein is coming later this year,” says Tantardini.

Doritos Protein Nacho Cheese and Sweet & Tangy BBQ flavors will hit store shelves in March at select retailers across the U.S. with additional rollout later this year.

^{¹ Source: Based on an online survey of 1,000 nationally representative Americans, conducted by RepData on behalf of PepsiCo Foods US. Margin of error is +/-3%. Fielded from January 5 – 21, 2026.}

Frequently Asked Questions

What is Doritos Protein?

Doritos Protein is a new snack from PepsiCo foods that delivers bold Doritos flavor and 10 grams of protein per one ounce serving and 17 grams of protein per single serve bag later this year, designed for snackers who want protein in their day without giving up their favorite snack experiences.

Who is Doritos Protein for?

Doritos Protein is for both fans who love the taste of classic Doritos, as well as consumers looking to add more protein into their daily routines, without sacrificing the taste they expect from Doritos.

How does Doritos Protein fit into protein trends?

Protein isn’t a trend — it's a longstanding part of how consumers think about food. Doritos Protein is designed for snacking, not a meal replacement or performance product. Doritos Protein is a familiar Doritos experience with ingredients providing the functional benefit of protein for consumers who want more from their snack.

What claims can Doritos Protein make?

Doritos Protein is a good source of protein, delivering 10 grams of protein per one ounce serving — and 17 grams of protein per single serve bag available later this year — and is made with no artificial colors or flavors.

Is Doritos Protein a performance product?

Doritos Protein is built for snacking occasions; it’s designed for consumers who want added protein in a familiar format.

Does Doritos Protein taste like regular Doritos? How is it different than regular Doritos?

Doritos Protein is made with the bold, iconic Doritos flavor you know and love. Doritos Protein offers the same bold flavor and crunch Doritos fans expect, with a good source of protein to create an alternative snack option.

How does Doritos Protein fit into my diet?

Doritos Protein is designed for snacking occasions, whether that’s mid-day or on the go; it’s a convenient snack option with a good source of protein.

Will Doritos Protein replace regular Doritos?

No. Doritos Protein is an addition to the portfolio, giving consumers more choice.

How is Doritos Protein different from other similar protein chips that are already on the market?

Doritos Protein is made for fans who love Doritos, leveling up the snacking experience with ingredients providing the functional benefit of a good source of protein, all while delivering the bold flavor and crunch that defines Doritos.