PepsiCo Europe Expands Its Healthier Snacks and Beverage Portfolio Across the EU
- Committing to reduce the average level of added sugars in its beverage portfolio by 25% by 2025 and 50% by 2030
- Scaling its snacks portfolio rated Nutri-Score B or better by more than 10X by 2025 and ultimately making this a $1 billion portfolio by 2030
[1 July 2021]: PepsiCo Europe is today announcing an ambitious new plan to add more choice to its food and beverage portfolio in the member states of the European Union. The plan involves a series of commitments based on rigorous science-based nutrition guidelines. This voluntary commitment will be submitted to the European Commission as a part of its Code of Conduct for Responsible Business and Marketing Practices. These commitments build on progress PepsiCo has already made globally over the past decade to reduce added sugars in beverages and sodium and saturated fat in foods, introduce smaller portion sizes and create alternatives of existing brands with improved nutritional profiles, like Pepsi MAX, 7UP Free and Lay’s Oven Baked.
For its beverage portfolio in Europe, which includes Pepsi-Cola, Lipton Ice Tea and 7UP, PepsiCo’s new pledge will reduce the average level of added sugars across its entire soft drinks range by 25% by 2025 and 50% by 2030. Across Europe, PepsiCo has already established a strong sugar-free portfolio in beverages, including Pepsi MAX and 7UP Free. The sugar reduction also has a positive climate impact. The company estimates that moving from full sugar to sugar-free formulations reduces up to a quarter of the greenhouse gas emissions from a beverage.
PepsiCo Europe wants to also further its journey to diversify its snack portfolio to include healthier options, learning from its success in growing sugar-free beverages. It aims to increase sales of snacks rated a B or better in the widely used Nutri-Score nutrition labelling system by more than 10X by 2025. This will make healthier snacks its fastest growing food category over the next four years with an ambition to expand this to a $1 billion portfolio by 2030.
The new goals will be achieved through reformulation of existing products, expanding the company’s existing brands, including Lay’s Oven Baked, to more markets, and introducing new snacking ranges such as PopWorks, its newly launched popped corn crisps range.
PepsiCo’s grains portfolio, which includes Quaker Oats, already offers a range of nutritious products to EU consumers with 70% of the product rated at either Nutri-Score A or B.
Silviu Popovici, Chief Executive Officer, PepsiCo Europe said: “Consumers want healthier and more sustainable brands, and they want products that taste great. Over the past decade, we’ve reformulated and launched new products to bring more options to consumers. As a result, in Europe today, almost one in three beverages we sell is sugar-free and we believe this trend will continue to grow over time. With this pledge, we can use our experience with sugar reduction to accelerate our shift to a healthier snacks portfolio.”
PepsiCo understands that it is vital to market its products responsibly. The company has also aligned to UNESDA (the European soft drinks industry association) and the World Federation of Advertisers (EU Pledge) commitments around no marketing or advertising to children under 13. Since 2006, PepsiCo has not advertised its soft drinks to under 12s across Europe and it has applied science-based nutrition criteria to determine which food products it can advertise to under 12s.
This new plan is part of PepsiCo’s efforts to create a more sustainable food system and support the EU’s ambitious Green Deal. At the end of 2020, the company announced its plans to reduce virgin plastic use by moving to 100% recycled plastic bottles for brand Pepsi across nine EU markets by 2022. PepsiCo has also stepped up its goals to tackle climate change, committing to net zero by 2040 and a 40% reduction in greenhouse gas emissions (GHGs) by 2030, while also scaling regenerative agriculture across its entire agricultural footprint, reducing GHGs by 3 million tons by 2030.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
More on Nutri-Score: Nutri-Score is a nutritional label which evaluates the overall nutritional quality of food based on a five-colour coded scale going from A to E. Dark green and the letter A is applied to products with the best nutritional quality.
Statements in this release that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. Forward-looking statements inherently involve risks and uncertainties. For information on certain factors that could cause actual events or results to differ materially from our expectations, please see PepsiCo's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. PepsiCo undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.
 Calculated by Retail Sales Value
 Compared to a baseline of 2019
 Nutri-Score is a nutritional label which evaluates the overall nutritional quality of food based on a five-colour coded scale going from A to E.
 Calculated by Quaker product volume.