At PepsiCo, innovation isn’t just a buzzword — it’s in our DNA. Today, we’re taking one of our boldest steps yet with the launch of Simply NKD™, a reinvention of iconic Doritos® and Cheetos® flavors — now made with no artificial flavors or dyes, and completely colorless.
"We’re turning expectations upside down — removing artificial colors, not the flavor — and proving that unforgettable taste can be colorless," says Rachel Ferdinando, CEO, PepsiCo Foods U.S.
Cheetos® Flamin’ Hot Crunchy (left) pictured next to new Simply NKD™ Cheetos Flamin’ Hot Crunchy (right) Photo credit: Brielle Patton, D3 Studio
PepsiCo snacks have always been bold. Doritos is known for being bold. Cheetos is mischievous. Simply NKD™ takes that DNA and pushes boundaries — delivering the flavors fans love, without compromise.
From concept to completion, Simply NKD™ came to life in just eight weeks. Our R&D teams — some of the best in the world — sprinted to achieve what many thought couldn’t be done: bold, best in class flavors with no dyes or artificial flavors.
The result? Same crunch. Same flavor. Same joy — just without added color.
“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will," says Hernán Tantardini, CMO of PepsiCo Foods U.S. "We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors.
Doritos® Nacho cheese (left) pictured next to new Simply NKD™ Nacho Cheese (right) Photo credit: Brielle Patton, D3 Studio
The debut Simply NKD™ collection includes:
Available for pre-order now, with in-store availability starting December 1.
If we can reinvent Doritos and Cheetos, imagine what’s next.