PepsiCo introduces a bold new corporate brand identity

From our Pepsi roots to a global family of brands

PepsiCo’s story began 60 years ago with the union of two of the world’s most iconic brands — Pepsi and Lay’s. Over the decades, we’ve authored new chapters as we’ve expanded and evolved, while remaining deeply connected to our consumers and the world around us.

Today, we are a family of over 500 brands—including Tostitos, Gatorade, Quaker, Siete and poppi — and more than 300,000 people. Our presence stretches from corner stores in Kansas, to kitchens in Cairo, to the bustling streets of São Paulo and shops in Shanghai.

While our business has grown and transformed in many ways, our corporate brand has remained the same for nearly 25 years. Today, we’re proud to introduce a new brand identity — one that reflects who we are now and the future we’re building together.

A visual identity fit for today and tomorrow

Our new look is more than just a logo — it's a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond. From our commitment to consumer-centricity and innovation that comes to life through our brands, to our focus on simplification and modernization, to our efforts to become more sustainable and resilient with pep+, we’re moving with purpose and intention, building a modern, forward-thinking company. It’s also a significant opportunity to highlight the depth and diversity of our portfolio, with just 21% of consumers able to name a PepsiCo brand beyond Pepsi.

“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo Chairman and CEO Ramon Laguarta.

Behind the logo is a story

At the heart of our logo is the letter "P," a familiar nod to our heritage. But it’s not alone — it’s shaped by the surrounding forms, symbols that represent the values guiding our future: consumer centricity, sustainability, great taste. The “P” reveals itself when all these elements come together, a reminder that our purpose takes shape through connection.

Our color palette draws from the real world — the rich soils that nourish our foods, our refreshing drinks, and the vibrant hues that reflect our commitment to people and the planet. The new custom typeface, featuring lowercase letters, conveys a sense of approachability that mirrors the bold, consumer-centric spirit of our brands.

And at its foundation: a smile. Simple, universal and deeply human, it serves as a visual cue that directly connects to our mission of creating more smiles with every sip and every bite, expressed in three words: “Food. Drinks. Smiles.”

“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”

Bringing our new brand to life

The new brand will come to life in a variety of ways, starting with a redesign of PepsiCo.com and our global social channels: LinkedIn, Instagram, YouTube and TikTok. It will be phased in over time across markets, channels and touchpoints — from food and beverage packaging to our workplaces and signage, linking our broad family of consumer brands with our corporate brand.

Above all, our new visual identity is an expression of what we’re building together. We are a company driven by people. We pour our hearts into deeply understanding our consumers and craft every product with care, from the ingredients, to the packaging, to the way they’re made and sold. We believe that smiles are the signature of our success and the currency of our growth.

This is PepsiCo: Food. Drinks. Smiles.