Ready for a swap? These fan-favorite chip brands are trading flavors

We all have our favorite outfits, beloved playlists, and go-to snacks. They’re all great the way they are, but shaking things up can make them even better.

That ethos is now getting an especially tasty twist: For the first time ever, PepsiCo is swapping flavors across three of its fan-favorite chip brands, mixing things up to deliver unexpected combinations that have never been seen before.

For a limited time, the flavors fans know and love from these brands are getting mixed and matched. Doritos^® Cool Ranch^®, the No. 2 Doritos flavor, is making its way on a Ruffles^® chip. Cheetos^®, which traditionally boasts cheesy and spicy flavors, is switching things up to put Lay’s^® Sweet Southern Heat BBQ on the iconic crunchy snack. And Ruffles^® most popular flavor, Cheddar and Sour Cream, is trading ridges for corners by dropping into a bag of Doritos.

This trio came together after PepsiCo evaluated multiple brand and flavor combinations through head-to-head package testing to understand which products would resonate most with consumers. The flavors that make up the new Flavor Swap options are among the most popular and beloved.

Each of the flavor-swapped varieties does not contain artificial colors or flavors, meaning they offer the great taste fans expect with ingredients that reflect PepsiCo’s ongoing commitment to offering more choices for today’s consumers.

In addition to rolling out in U.S. retailers on March 1, Flavor Swap also marks the first time a limited edition PepsiCo Foods product has launched with a digital commerce release on TikTok Shop before being available at retailers nationwide on February 16 — meaning fans will be able to buy the items on the same platform where they’re gathering to comment, share, and stream about them.

To bring Flavor Swap to life, PepsiCo teamed up with three major online tastemakers, Madison Beer, IShowSpeed, and Dude Perfect, to celebrate the launch, showing off the new mashups (and their cameos on the packaging) to their followers, marking PepsiCo’s first creator-led chip launch. Flavor Swap is a first-of-its-kind PepsiCo portfolio experiment, designed to meet consumers exactly where they are: on social, with creators they trust.

“When I'm on tour, Cheetos is one of my go-to snacks,” says Madison, the Grammy-nominated singer-songwriter behind tracks like “Make You Mine” and “Bittersweet.” “It was fun to be part of the new Flavor Swap. Sweet Southern Heat Barbeque on Cheetos Crunchy. It’s a little sweet, smoky and a bit spicy.”

The Dude Perfect team notes the Doritos Cool Ranch-Ruffles combo is a win for their entire crew. “At Dude Perfect, we’ve always been huge fans of Ruffles, but our crew is a bit of a house divided. Some of us go all-in for Doritos Cool Ranch, while others are loyal to Ruffles through and through. This bold, tangy Cool Ranch flavor on that classic Ruffles crunch is as daring as our trick shots and the perfect snack for our group that lives for the game.”

“When I’m locked in for marathon streams, I look for a snack that matches my energy,” adds YouTuber and online streamer IShowSpeed. “Ruffles Cheddar and Sour Cream on Doritos bring together rich, cheesy flavors with smooth sour cream and that legendary Doritos crunch. This snack is perfect for anyone who is always pushing boundaries, whether I am streaming for hours or on an adventure.”

So, whether the taste-test happens online with creators, at home or on the go, it’s poised to be a mash-up with delicious results.