The countdown is officially on. Super Bowl LX is almost here, and PepsiCo’s brands are bringing the excitement everywhere fans will be watching and celebrating. From must-see TV commercials by Pepsi, Lay’s, and poppi to immersive fan experiences from Doritos, Tostitos, and Gatorade around Levi’s Stadium in Santa Clara, Calif., see all the ways the company’s brands are showing up for the biggest game of the year. And don’t forget to check back — we’ll be dropping the ads as soon as they’re revealed.
PepsiCo’s must-see ads and events at Super Bowl LX
Get a closer look at how Pepsi, Lay’s, Sabra, poppi, and other iconic PepsiCo brands are showing up before and during the big game.
Pepsi’s taste tester revealed
Pepsi dropped another major teaser for its Super Bowl LX spot during the NFL Conference Championships, and the challenger cola brand is laying it all out on the table – literally.
In the teaser, a massive, cola-loving polar bear steps up to the iconic Pepsi Challenge, ready to confront a decades-long debate. Like countless Americans before him, he’s about to take a blind taste test to see which cola he prefers when left with what matters most – taste. No logos. No assumptions. No bias. It’s the same experiment that fueled The Pepsi Challenge in 1975 and the 2025 revival.
“PepsiCo’s strength is a portfolio built for today: bold taste and modern choices. We’ll invite America to rethink its cola of choice with Pepsi Zero Sugar, the fastest‑growing zero‑sugar cola,” says Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages North America.
The new teaser follows last week’s cryptic clue featuring Pepsi Zero Sugar and a snowy paw print, teasing a “big game. big choice.” Watch this space for the big reveal on Feb. 8.
Flavortown with Sabra
Over Super Bowl weekend, Sabra is heading to Guy Fieri’s Flavortown Tailgate at Cow Palace for a celebration of bold flavor and football fun. Fans get the chance to dip into Flavortown by sampling Sabra’s fan-favorite hummus flavors: our smooth, creamy Classic, the rich and savory Spinach Artichoke, and the bold heat of Supremely Spicy. There will be plenty of opportunities to take photos with football stars, pick up hummus snack packs, and check out the main-stage action, with Sabra swag up for grabs.
Sustainability takes the field
On Super Bowl Sunday, fans sitting in select sections of the stadium (more than 4,000 seats) can sip PepsiCo beverages from reusable cups, in an effort to reduce single-use plastic. After finishing their drinks, fans can drop cups into special bins on the concourse to be collected, cleaned and reused. The initiative builds on a pilot program PepsiCo launched with the San Francisco 49ers for the 2025–2026 NFL season in other select sections of the stadium hosting Super Bowl LX.
Across the 49ers’ 10 home games this season, more than 32,000 cups were used and returned for reuse. Bold Reuse, a national leader in reuse, managed the collection, sanitization, and redistribution of cups in partnership with Levy, the stadium's hospitality provider. “Sustainability is truly a team sport, and we're grateful to the 49ers for their collaboration on this effort,” says Burgess Davis, Chief Sustainability Officer, PepsiCo North America.
This marked PepsiCo’s first-ever reusable cup project with an NFL team, supporting its pep+ (PepsiCo Positive) sustainable packaging vision to build a world where packaging never becomes waste.
During the Super Bowl, in addition to the reusable cups effort, PepsiCo will be providing more than 200 collapsible, reusable recycling bins for gameday, primarily in event spaces, and is supporting sortation efforts to help recover recyclables from trash.
Tackling food insecurity
Super Bowl weekend will kick off at Taste of the NFL presented by PepsiCo at The Hibernia on Feb. 7 in San Francisco. This culinary celebration brings together celebrity hosts, local chefs as well as PepsiCo chefs for a mouth-watering lineup that highlights the best of Bay Area cuisine. Fans can also attend culinary tasting experiences featuring dishes from Doritos, Tostitos, Fritos, Quaker, and Rice-A-Roni.
Attendees will have a chance to rub elbows with more than 30 NFL legends including Doug Flutie, Kyle Rudolph, Bryant Young, and Mark “Mighty Mouse” McMillian while enjoying insider moments like autograph sessions, live entertainment, and fan experiences throughout the night. Every ticket supports GENYOUth’s mission to end student hunger and boost nutrition security for kids across the country – a mission that PepsiCo has supported since 2011.
Since 2024, PepsiCo and the PepsiCo foundation invested nearly $3 million supporting GENYOUth's Taste of the NFL event, Super School Meals initiative, and broader End Student Hunger and physical activity efforts — enabling access to more than 50 million school meals nationwide. This year, the PepsiCo Foundation will additionally award community impact grants to local nonprofits working to combat food insecurity, informed by the participating PepsiCo restaurant partners’ deep community ties and shared commitment to giving back. “Through this program and the work of the PepsiCo Foundation, we can help ensure that students have consistent access to nutritious meals and the resources they need to thrive,” says Steven Williams, PepsiCo’s Executive Vice President and Vice Chairman.
Tickets are available now at www.TasteoftheNFL.com or via Ticketmaster.