The countdown is officially on. Super Bowl LX is almost here, and PepsiCo’s brands are bringing the excitement everywhere fans will be watching and celebrating. From must-see TV commercials by Pepsi, Lay’s, and poppi to immersive fan experiences from Doritos, Tostitos, and Gatorade around Levi’s Stadium in Santa Clara, Calif., see all the ways the company’s brands are showing up for the biggest game of the year. And don’t forget to check back — we’ll be dropping the ads as soon as they’re revealed.
PepsiCo’s must-see ads and events at Super Bowl LX
Get a closer look at how Pepsi, Lay’s, Sabra, poppi, and other iconic PepsiCo brands are showing up before and during the big game.
“PepsiCo’s strength is a portfolio built for today with bold taste and modern choices. We’ll invite America to rethink its cola of choice with Pepsi Zero Sugar, the fastest‑growing zero‑sugar cola. Poppi, the No. 1 modern soda, resonates with Gen Z’s flavor‑forward mindset. And Gatorade, the No. 1 functional hydration brand, proven to hydrate better than water during exercise, will be where it always is on game day: fueling the sidelines,” says Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages North America.
Pepsi's "poking the bear"
Pepsi has officially unveiled its Super Bowl LX ad “The Choice,” a playful spot directed by Taika Waititi that exposes a simple truth that the brand has proven time and time again: Pepsi wins on taste.
The 30-second commercial stars an unexpected protagonist — a cola-loving polar bear — who takes part in a blind taste test and chooses Pepsi Zero Sugar over Coke Zero Sugar. Set to Queen’s “I Want to Break Free,” the bear’s stunned reaction becomes a journey of self-realization as he unapologetically celebrates his newfound identity as a Pepsi lover.
The 30-second commercial stars an unexpected protagonist — a cola-loving polar bear — who takes part in a blind taste test and chooses Pepsi Zero Sugar over Coke Zero Sugar. Set to Queen’s “I Want to Break Free,” the bear’s stunned reaction becomes a journey of self-realization as he unapologetically celebrates his newfound identity as a Pepsi lover.
The ad isn’t just "poking the bear" — it’s a defining moment that brings Pepsi’s proven taste superiority to center stage. In the 2025 revival of the Pepsi Challenge, 66% of participants agreed Pepsi Zero Sugar tastes better than Coke Zero Sugar, and Pepsi Zero Sugar won 100% of markets where Pepsi conducted the Pepsi Challenge, even in Coke's hometown of Atlanta.
Pepsi is also extending the Super Bowl moment beyond the TV screen with a mix of social, digital, and real-world fan experiences. Viewers at home can join in on game day by engaging with Pepsi on X for a chance to win cash prizes, while others can take part in a modern revival of the Pepsi Challenge through limited-time tasting kits delivered ahead of Super Bowl watch parties via GoPuff. On the ground and leading up to Super Bowl, Pepsi is showing up in a big ways with larger-than-life brand moments, including surprise appearances from the polar bear across the Bay Area.
Pepsi is also extending the Super Bowl moment beyond the TV screen with a mix of social, digital, and real-world fan experiences. Viewers at home can join in on game day by engaging with Pepsi on X for a chance to win cash prizes, while others can take part in a modern revival of the Pepsi Challenge through limited-time tasting kits delivered ahead of Super Bowl watch parties via GoPuff. On the ground and leading up to Super Bowl, Pepsi is showing up in a big ways with larger-than-life brand moments, including surprise appearances from the polar bear across the Bay Area.
Eat like a local with Pepsi
Pepsi is turning up the flavor even more in San Francisco, bringing together seven local eateries for the Bay Area Local Eats Presented by PEPSI® at the BAHC! Live San Francisco Fan Zone at Yerba Buena Gardens. From Feb. 3 through Feb. 7, foodies can purchase dishes from local restaurants including Goodfellas, Joyride, KoJa Kitchen, Oasis Grill, Steps of Rome, Tacolicious, and Upper Cut. Showcasing the region’s diverse cuisine, each restaurant will be serving their most popular dishes perfectly paired with an ice‑cold Pepsi.
Culinary and lifestyle icon Martha Stewart, who has a long-standing passion for championing local restaurants, will join fans to celebrate the Bay Area’s renowned food scene. Tickets to access the BAHC Live! San Francisco Fan Zone are available here.
Culinary and lifestyle icon Martha Stewart, who has a long-standing passion for championing local restaurants, will join fans to celebrate the Bay Area’s renowned food scene. Tickets to access the BAHC Live! San Francisco Fan Zone are available here.
Lay's takes center stage
Lay’s is back in the Super Bowl spotlight for the second year in a row, rolling out two new commercials and an immersive fan experience that brings the brand’s potato story to life.
The “Last Harvest,” follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge inspired by Neumiller Farms in Illinois, a family farm PepsiCo has worked with for decades.
“There’s no better moment than the Super Bowl to continue the Lay’s story as we kick off our largest brand refresh in our history. We’re taking fans back to the farm with ‘Last Harvest’ to show a glimpse of what makes America’s favorite chip so special,” says Hernán Tantardini, Chief Marketing Officer of PepsiCo Foods U.S. “It’s a legacy built from the farm up and we’re proud to share it on the biggest stage.”
The brand’s second spot, “The Lay’s Challenge,” introduces a limited-time fan activation inviting viewers to take part. On Super Bowl Sunday, while supplies last, fans can sign up using a code featured in the ad for a chance to receive the freshest bag of Lay’s they’ve ever had on us — delivered from potato to chip to door in 72 hours or less. If it doesn’t arrive in time, Lay’s will reward participants with a year’s supply (24 bags). Watch the teaser to see what fans can expect.
Big stage, bigger vibes
poppi is back in the Super Bowl for a third year in a row, with “Make it poppi.” Featuring singer Charli xcx and actress Rachel Sennott, the spot flips a lecture hall into something unexpectedly electric, capturing poppi’s ability to shift the mood of everyday life. The ad reinforces poppi as a lifestyle and a vibe — not just a soda.
Doritos brings bold bites
Doritos is coming to life this Super Bowl weekend with bold, game-day food experiences fans won’t want to miss. Stop by the Doritos Loaded Food Truck at the Aquarium of the Bay, delivering bold, late-night flavors and energy all weekend long. Think: your favorite Doritos chips paired with the ultimate toppings like pork, Korean BBQ chicken and beef cheeseburger fixings. Over at Pier 41, the Walking Taco trailer brings even more flavor with three can’t-miss options: the Tailgate Classic, Verde y Rojo, and a Vegetarian Nacho Walking Taco.
Flavorful fun with Tostitos
Get ready for the ultimate Tostitos Fiesta Zone! As the Official Chip and Dip Sponsor of Super Bowl LX, Tostitos is hosting a weekend-long hangout for fans where they can enjoy chip and dip samples including the new Mexican Street Corn flavored chips. Snack-size bags will be rolling through the crowd courtesy of bots roaming the pier. Attendees can also expect interactive trivia, and a surprise appearance from a San Francisco 49ers player on Friday, Feb. 6 at 12 p.m. PST.
Gatorade debuts "Hydration Games"
Despite the fact that 95% of Americans think proper hydration is important to their overall wellbeing, 150 million of them still feel the impact of mild to moderate dehydration weekly*. That’s why at Super Bowl LX, Gatorade is hosting the Gatorade Hydration Games – a competition between two teams made up of the brand’s elite roster athletes and creators, who will go head-to-head in a series of challenges that showcase the impact of moderate dehydration on performance and what’s possible when they’re properly hydrated with the Gatorade Advanced Hydration System product portfolio. Follow along on @Gatorade social channels to see which team comes out victorious.
*TRUE Global Intelligence surveyed a demographically representative sample of U.S. adults in January 2026.
*TRUE Global Intelligence surveyed a demographically representative sample of U.S. adults in January 2026.
Flavortown with Sabra
Over Super Bowl weekend, Sabra is heading to Guy Fieri’s Flavortown Tailgate at Cow Palace for a celebration of bold flavor and football fun. Fans get the chance to dip into Flavortown by sampling Sabra’s fan-favorite hummus flavors: our smooth, creamy Classic, the rich and savory Spinach Artichoke, and the bold heat of Supremely Spicy. There will be plenty of opportunities to take photos with football stars, pick up hummus snack packs, and check out the main-stage action, with Sabra swag up for grabs.
Sustainability takes the field
On Super Bowl Sunday, fans sitting in select sections of the stadium (more than 4,000 seats) can sip PepsiCo beverages from reusable cups, in an effort to reduce single-use plastic. After finishing their drinks, fans can drop cups into special bins on the concourse to be collected, cleaned and reused. The initiative builds on a pilot program PepsiCo launched with the San Francisco 49ers for the 2025–2026 NFL season in other select sections of the stadium hosting Super Bowl LX.
Across the 49ers’ 10 home games this season, more than 32,000 cups were used and returned for reuse. Bold Reuse, a national leader in reuse, managed the collection, sanitization, and redistribution of cups in partnership with Levy, the stadium's hospitality provider. “Sustainability is truly a team sport, and we're grateful to the 49ers for their collaboration on this effort,” says Burgess Davis, Chief Sustainability Officer, PepsiCo North America.
This marked PepsiCo’s first-ever reusable cup project with an NFL team, supporting its pep+ (PepsiCo Positive) sustainable packaging vision to build a world where packaging never becomes waste.
During the Super Bowl, in addition to the reusable cups effort, PepsiCo will be providing more than 200 collapsible, reusable recycling bins for game day, primarily in event spaces, and is supporting sortation efforts to help recover recyclables from trash.
Tackling food insecurity
Super Bowl weekend will kick off at Taste of the NFL presented by PepsiCo at The Hibernia on Feb. 7 in San Francisco. This culinary celebration brings together celebrity hosts, local chefs as well as PepsiCo chefs for a mouth-watering lineup that highlights the best of Bay Area cuisine. Fans can also attend culinary tasting experiences featuring dishes from Doritos, Tostitos, Fritos, Quaker, and Rice-A-Roni.
Attendees will have a chance to rub elbows with more than 30 NFL legends including Doug Flutie, Kyle Rudolph, Bryant Young, and Mark “Mighty Mouse” McMillian while enjoying insider moments like autograph sessions, live entertainment, and fan experiences throughout the night. Every ticket supports GENYOUth’s mission to end student hunger and boost nutrition security for kids across the country – a mission that PepsiCo has supported since 2011.
Since 2024, PepsiCo and the PepsiCo foundation invested nearly $3 million supporting GENYOUth's Taste of the NFL event, Super School Meals initiative, and broader End Student Hunger and physical activity efforts — enabling access to more than 50 million school meals nationwide. This year, the PepsiCo Foundation will additionally award community impact grants to local nonprofits working to combat food insecurity, informed by the participating PepsiCo restaurant partners’ deep community ties and shared commitment to giving back. “Through this program and the work of the PepsiCo Foundation, we can help ensure that students have consistent access to nutritious meals and the resources they need to thrive,” says Steven Williams, PepsiCo’s Executive Vice President and Vice Chairman.
Tickets are available now at www.TasteoftheNFL.com or via Ticketmaster.