Super Bowl LX is almost here. The stage is set, the crowd is ready, and two teams stand on the brink of football’s ultimate prize. But before the lights blaze on at Levi’s Stadium in Santa Clara, Calif., and the players burst through the tunnel, months of preparation have already led to this moment.
For PepsiCo teams, the Super Bowl isn’t a single day on the calendar — it’s the culmination of months of planning, coordination, and problem solving to make sure make sure food, drinks, and experiences are front and center on game day. Multiple truckloads roll in day after day, stacked with Pepsi, poppi, Doritos, Lay’s, and more PepsiCo brands that fans expect for football’s biggest game of the year.
What it takes to stock Levi’s Stadium for Super Bowl LX
Get a behind-the-scenes look at what PepsiCo teams are doing to make sure Levi’s Stadium is ready with food and drinks ahead of the big game.
The hours that shape the outcome
During the regular football season, there is a lot of behind-the-scenes work being done to make sure Levi’s Stadium is fully stocked for fans. “There are aspects of the job that people don’t see, like the amount of coordination required to get products and POS systems in place,” says Lisa Gibson, Pepsi’s Key Account Manager for Levi’s Stadium with PepsiCo Beverages US. “On a typical day, I’m on-site providing support and making sure everything gets executed — from setting up coolers to sharing critical information customers need to bring it all to life."
Unlike a typical game week, Super Bowl preparations require many teams to coordinate deliveries, product placement, and timing at a completely different scale with little room for error and no second chances once fans arrive.
“There’s a sense of urgency behind this game and more eyes on it. We’re delivering triple the number of cases we normally would. It’s a high stakes moment with all hands-on deck,” Lisa says. “We all share the same common goal of partnering and collaborating to bring in an exceptional experience for our customers.”
That kind of volume means teams across foods and beverages are moving in lockstep, aligning schedules, resources, and last-minute adjustments to keep everything running smoothly in the final stretch.
“There’s a sense of urgency behind this game and more eyes on it. We’re delivering triple the number of cases we normally would. It’s a high stakes moment with all hands-on deck,” Lisa says. “We all share the same common goal of partnering and collaborating to bring in an exceptional experience for our customers.”
That kind of volume means teams across foods and beverages are moving in lockstep, aligning schedules, resources, and last-minute adjustments to keep everything running smoothly in the final stretch.
Convenience at fans’ fingertips
And the work doesn’t stop once products arrive. Inside Levi’s Stadium, teams shift into execution mode, ensuring PepsiCo’s foods and drinks don’t just show up — but stand out. From special pop-up areas like the Pepsi Deck Grab N Go, complete with Pepsi-branded activations and self-serve stations, to adding more poppi grab-and-go locations, every detail is designed to help fans get what they want, and fast, so they won’t miss a moment of the action.
That attention to detail carries across PepsiCo’s entire portfolio all football season long, with foods and drinks showing up together wherever fans turn. Wherever there’s a Pepsi or a poppi, there’s a bag of Doritos or Cheetos close by.
“There are more than 130 locations where we’re dispensing Pepsi products, and in front of every dispenser, we’ve placed a rack of chips,” says Terry Ennis, Away from Home Sales Associate Manager for Levi’s Stadium with PepsiCo Foods US. “We want to make sure our products are represented everywhere fans are.”
On Super Bowl Sunday, fans will also see PepsiCo food and drinks they don’t typically find on game day at Levi’s Stadium. Mountain Dew’s Baja Blast will be available throughout the stadium as well as culinary experiences, including a Tostitos Walking Taco cart, Doritos-crusted ravioli, and a Super Bowl–exclusive souvenir football helmet filled with Tostitos nachos.
The partnerships that make it happen
None of it would be possible without strong partnerships behind the scenes. PepsiCo’s ability to successfully stock Levi’s Stadium is thanks to a close collaboration with Levy Restaurants and the San Francisco 49ers — partners who help turn months of planning into seamless execution.
"They make everything incredibly easy as we get the stadium ready,” Terry says. “That’s why we’re ahead of schedule. They’ve organized our equipment in one central location, so we’re not running all over the place."
For Lisa, the partnership stands out for both its scale and its trust. “What makes this relationship unique is our ability to support major events like this two years in a row,” she says. “But more than that, it’s the strength of our collaboration. There’s a shared understanding of how important it is to deliver an exceptional experience for every guest."
Tackling sustainability together
PepsiCo and the 49ers’ partnership is reflected in their shared ambition to advance sustainability. For Super Bowl LX, more than 4,000 fans in select seating areas can enjoy beverages served in reusable cups to help reduce single-use plastic. On game day, PepsiCo will also deploy more than 200 collapsible, reusable recycling bins and support sortation efforts to help make sure recyclables don’t end up in the trash.
The initiative builds on a successful pilot with the San Francisco 49ers during the 2025–2026 season, which prevented more than 32,000 disposable single-use cups from ending as waste in landfills, and marks PepsiCo’s first reusable cup project with an NFL team.
The payoff behind the planning
With game day approaching, teams are in the final push — checking details, adjusting plans, and getting ready to execute in real time as the stadium fills and the moment finally arrives.
Seeing it all come together is what makes the effort worthwhile, Lisa explains. “This is what we do it for,” Lisa says. “To see guests enjoying the game and watching all our hard work come to life. PepsiCo products are part of people’s good times, and it’s exciting to see that play out on such a big stage."