Garlic shrimp. Chinese five spice. Japanese grilled pork. These sound like dishes you’d order at your favorite restaurant, not flavors you expect to find in a bag of chips or crisps. But PepsiCo is flipping the script.
Today’s consumers are more adventurous than ever. Inspired by their global travels, social feeds and favorite food influencers, they’re hungry for bold new flavor experiences. To meet this appetite, PepsiCo chefs are pushing the boundaries of snacking and drawing inspiration from iconic local dishes, street food staples and Michelin star meals to craft chip flavors that capture the essence of beloved regional cuisines and ingredients.
With hundreds of varieties available in 200 countries and territories, PepsiCo’s teams of chefs and researchers work together to perfect recipes that feel authentic, craveable and culturally relevant. From signature seasonings to beloved national dishes, Lay’s, Doritos and Walkers are capturing the spirit of global foods and flavors and bringing them to life in chip form.
Six savory flavors that will take you on a culinary journey:
#1. Lay’s Japanese Chicken Katsu
Released in Thailand in 2024 — Limited-Time Offer
These Lay’s chips tapped into a dish that is gaining newfound popularity in Thailand. They feature a chicken katsu flavor profile, including a sweet katsu sauce and hints of fried panko breadcrumbs in the aftertaste.
#2. Lay’s Singapore Salted Egg Yolk
Released in Taiwan in 2025 — Limited-Time Offer
The distinctive traditional salted egg yolk has been in Asian cuisines for hundreds of years and can be found at every festival and cafe. This rich and versatile dish translates perfectly to thin and crispy Lay's potato chips with a savory kick.
#3. Doritos Flamin’ Hot Korean-Style BBQ
Released in the U.S. in 2025
Korean food is Gen Z’s second-most loved global food category and Walmart and Doritos Flamin’ Hot Korean-Style BBQ jumps on the trend with a sweet, smoky and seriously bold new flavor that fuses sweet soy, savory grilled beef and the kick of Flamin’ Hot heat.
#4. Lay's Chinese Five Spice
Released in South Africa in 2025
A fusion of star anise, cloves, cinnamon, Sichuan pepper and fennel, Chinese five spice is a staple in Chinese cooking and a go-to for both novices and seasoned chefs alike. With Chinese cuisine booming in South Africa, these chips deliver a craveable combo of sweet, savory and subtle heat, all in one satisfying crunch.
#5 and #6. Walkers Heinz Tomato Ketchup and Lea & Perrins Worcester Sauce
Released in the U.K. in 2025
Brits’ love for sandwiches and the popularity of condiment flavors inspired Walkers’ partnership with Heinz and Lea & Perrins. The timeless flavors of Heinz Tomato Ketchup and Lea & Perrins Worcester Sauce were so beloved by consumers that they became a permanent fixture on shelves in March 2025.
Go deeper on how these flavors come to life.