Doritos® is bringing the excitement of Formula 1® racing to snack aisles with Doritos® F1® Head2Head™, a limited-time flavor showdown that invites fans to choose their favorite of two distinct Doritos® flavors: Doritos® Late Night® Loaded Taco and Doritos® Chimichurri Lime.
Inspired by the intensity, competition and rivalries that define Formula 1® racing, Doritos® F1® Head2Head™ transforms snack selection into a fan-driven flavor battle. Fans can try both flavors and determine which one deserves a place on the podium.
Doritos® F1® Head2Head™ Fast Facts
- Product Name: Doritos® F1® Head2Head™
- Brand: Doritos®
- Inspired By: Formula 1® racing
- Launch Date: August 10, 2026
- Flavors: Doritos® Late Night® Loaded Taco and Doritos® Chimichurri Lime
- Availability: Participating retailers nationwide while supplies last
- Package Sizes: 9 oz and 2.6 oz bags
- Suggested Retail Prices: $5.49 (9 oz) and $2.79 (2.6 oz)
- Packaging: Limited-time Formula 1®-inspired packaging
- Consumer Experience: Fans can taste both flavors and choose their winner
Flavor Profiles
- Doritos® Late Night® Loaded Taco delivers a bold, savory taco-inspired flavor experience.
- NEW Doritos® Chimichurri Lime combines spice and citrus notes for a bright, zesty flavor profile.
Together, the two flavors create a head-to-head competition that allows fans to experience two distinctly different Doritos® flavors and choose their favorite.
"Doritos® has always championed boldness, and Formula 1® provides the perfect backdrop for a flavor competition that taps into fans' passion for rivalry and excitement," said Kavita Patel, Senior Director of Brand Marketing and Activation, PepsiCo Foods North America. "Doritos® F1® Head2Head™ brings together two standout flavors and invites fans to decide which one deserves a spot on the podium."
Doritos® and Formula 1®
Doritos® F1® Head2Head™ is part of PepsiCo's global partnership with Formula 1® and supports the brand's global "Taste the Thrill" platform. The launch combines Formula 1®-inspired competition, limited-time packaging and bold flavor innovation to bring the energy of race day to fans in a new way.
Whether fans are watching from the grandstands, gathering with friends or tuning in from home, Doritos® F1® Head2Head™ offers a limited-time way to engage with the excitement of Formula 1® through two bold Doritos® flavors.
Where to Buy Doritos® F1® Head2Head™
Doritos® F1® Head2Head™ will be available beginning August 10, 2026, at participating retailers nationwide in:
- 9 oz bags: MSRP $5.49
- 2.6 oz bags: MSRP $2.79
Available while supplies last.
For more information, visit Doritos.com and follow @Doritos on social media.
Frequently Asked Questions: Doritos® F1® Head2Head™
What is Doritos® F1® Head2Head™?
Doritos® F1® Head2Head™ is a limited-time Formula 1®-inspired flavor competition featuring two Doritos® flavors in one bag: Doritos® Late Night® Loaded Taco and NEW Doritos® Chimichurri Lime. Fans are invited to try both flavors and choose their favorite.When will Doritos® F1® Head2Head™ be available?
Doritos® F1® Head2Head™ will be available at participating retailers nationwide beginning August 10, 2026, while supplies last.What flavors are included in Doritos® F1® Head2Head™?
The limited-time offering features:- Doritos® Late Night® Loaded Taco, a savory taco-inspired flavor
- NEW Doritos® Chimichurri Lime, a bright flavor combining spice and citrus-inspired notes
Where can consumers buy Doritos® F1® Head2Head™?
Doritos® F1® Head2Head™ will be available at participating retailers nationwide across the United States while supplies last.What sizes are available?
Doritos® F1® Head2Head™ will be available in:- 9 oz bags
- 2.6 oz bags
What is the suggested retail price?
- 9 oz bag: $5.49
- 2.6 oz bag: $2.79
Pricing may vary by retailer.
How is Doritos® F1® Head2Head™ connected to Formula 1®?
Doritos® F1® Head2Head™ is inspired by the competition, rivalry and excitement of Formula 1® racing. The limited-time launch features race-inspired packaging and a head-to-head flavor competition that encourages fans to pick a winner.Is Doritos® F1® Head2Head™ part of PepsiCo's Formula 1® partnership?
Yes. Doritos® F1® Head2Head™ is part of PepsiCo's global partnership with Formula 1® and reflects the brand's commitment to creating fan experiences inspired by the sport.Is Doritos® F1® Head2Head™ available for a limited time?
Yes. Doritos® F1® Head2Head™ is a limited-time offering available only while supplies last.How can fans learn more about Doritos® F1® Head2Head™?
Fans can follow @Doritos on social media for the latest updates and information.