Introducing Good Warrior: PepsiCo Foods’ new protein snack brand built for really busy humans

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Key Takeaways
  • Good Warrior is PepsiCo Foods’ new protein snack masterbrand, launching with beef sticks made for busy consumers who want bold flavor, convenience, added protein and no compromises.
  • Good Warrior Beef Sticks, available in Original and Jalapeño Pepper, will launch in March 2026 at select U.S. retailers, further expanding PepsiCo’s growing portfolio of foods and drinks with added functional benefits.
  • Good Warrior Beef Sticks are made with grass‑fed and finished beef and deliver 10g of protein, 0g sugar, and 100 calories per serving, with no artificial colors or flavors and a gluten‑free recipe.
  • The launch responds to growing consumer demand for protein, with 86% of Americans looking to add more protein to their diets, yet seeking better‑tasting, on‑the‑go options.

PepsiCo Foods is introducing a new addition to the protein snack arena with Good Warrior—a new masterbrand built for people who demand more from their protein: great taste and convenience. 

Its debut product, Good Warrior Beef Sticks, is made with grass-fed and finished beef and delivers 10g of protein, 0g of sugar, and 100 calories per serving – gluten free, with no artificial colors or flavors – and available in two flavors: Original and Jalapeño Pepper.

“We created Good Warrior because people deserve protein snacks that don’t feel like a compromise,” said Tina Mahal, Marketing Senior Vice President, PepsiCo Foods U.S. “Our goal was simple: make protein snacks people want to eat for busy humans who need something fast. Good Warrior brings bold flavor, functionality of protein, and the convenience today’s consumers expect. We’re starting with two delicious beef stick flavors and are bringing even more tasty options in other categories later this year.”

Why Good Warrior? Why now?

Consumers are hungry for protein options that taste great. A recent national survey found that 86% of Americans are looking to add more protein to their diets1— yet convenient, great-tasting options remain hard to find.

Good Warrior was designed to close the gap. We’re here for the everyday warrior who faces the everyday battles of daily life. For the warrior powering through back-to-back meetings, or just those who need to grab something Stupidly Tasty between school carpool pickups and work deadlines. Everyday warriors are racking up everyday wins and they’re looking for a snack to keep up with them; enter Good Warrior.

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Good Warrior Beef Sticks at a Glance

  • Made with grassfed and finished beef
  • 10g of protein, 0g of sugar, and 100 calories per serving
  • Gluten free
  • Contain no artificial colors or flavors
  • Flavors: Original, Jalapeño Pepper
  • Available: March 2026 at select retailers
  • Single stick SRP $2.99, 8-count multipack SRP $19.99

For more information and to stay up to date on the latest news from Good Warrior, follow along with the brand on social media or visit the website.

Part of PepsiCo’s Growing Portfolio

Good Warrior Beef Sticks joins recent product launches from PepsiCo that offer consumers new choices with added benefits, including Doritos Protein, SmartFood® Fiber Pop™ coated popcorn, SunChips® Fiber whole grain and black bean snacks, Pepsi® Prebiotic Cola, poppi® Prebiotic Soda, Quaker® Protein Granola Bars and Quaker® Protein Old Fashioned Oats, Starbucks® Coffee & Protein emphasizing a commitment to delivering the foods and beverages consumers love, enhanced with the functional ingredients they want.

1Source: Online survey of 1,000 nationally representative Americans fielded by RepData on behalf of PepsiCo Foods US, January 5-21, 2026, margin of error +/-3%.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

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