Spain: Shaping programs around farmer insights
In Spain, PepsiCo and Earthworm Foundation have focused on understanding the practical and financial barriers to adopting regenerative practices. This involved assessing suppliers working across rapeseed, sunflower and corn, conducting field visits and interviewing farmers, with the insights then used to develop tailored support that meets farmers’ specific needs, rather than applying a standard model across different crops and regions. The result is a program shaped by farmer and supplier input from the outset.
Türkiye: Supporting hands-on implementation
Meanwhile, in Türkiye, the program focuses on practical hands-on implementation with sugar beet farmers, combining field visits, soil assessments, technical training and ongoing support to help farmers introduce regenerative practices suited to local growing conditions. The program currently covers around 480 hectares and continues to expand as new practices are introduced and tested in the field.
Archana Jagannathan, chief sustainability officer, PepsiCo Europe, Middle East and Africa, stated: “Agriculture is at the core of our business, and farmers are at the center of our efforts to help build a more resilient and sustainable food system. Their success is critical not only to the future of farming, but to the long-term security of the ingredients, communities, and ecosystems that food production depends on.”
“That's why we're committed to advancing regenerative agriculture in ways that work for farmers. Across France, Spain and Türkiye, we're partnering with farmers, suppliers, cooperatives and local experts to develop approaches that reflect local conditions and priorities. While each program is different, the goal is the same: to empower farmers with the knowledge, tools and support they need to strengthen resilience, improve productivity and help shape the future of agriculture.”
Bastien Sachet, CEO, Earthworm Foundation, stated: “Over the years, we've come to see soil for what it truly is: one of nature's most valuable infrastructures. When soil is degraded, it doesn't only put agriculture at risk; it affects water, biodiversity, climate resilience and, ultimately, society as a whole. Across France, Spain and Turkey, we've learned that there is no one-size-fits-all solution. By building programs around local realities and farmers' needs, we can strengthen resilience and create lasting value for farming communities and the wider food system. But we cannot do it alone. Accelerating the transition to regenerative agriculture requires the entire ecosystem to move together, which is why it's so encouraging to see companies such as PepsiCo investing in and supporting this transformation.”
Scaling local action
PepsiCo and Earthworm Foundation will continue to expand these efforts across Europe, bringing together farmers, suppliers and local partners to help advance regenerative agriculture at scale. Through collaboration, knowledge sharing and farmer-led innovation, the initiative aims to strengthen farm resilience, support thriving agricultural communities and accelerate the adoption of practices that can help build a more resilient food system. These efforts contribute to PepsiCo's ambition to drive the adoption of regenerative, restorative and protective practices across 10 million acres globally by 2030, building on the 4.7 million acres achieved in 2025.