February 19, 2026 - PepsiCo is entering into a new food category with the launch of a ready-to-heat range of vegetable soups under its Alvalle brand. The range builds on Alvalle’s pioneering success in the packed gazpacho soup category, and aligns with consumer trends toward convenience, health, and plant-based eating and those seeking ready-to-eat, nutritious meals.
Produced in the heart of Murcia, the soups are made with 100% Spanish-sourced natural ingredients - vegetables, olive oil and salt - no additives or gluten, and will be listed in the chilled aisle.
Customers will be able to enjoy two brand new recipes – Vegetable Cream, made with zucchini, carrot, potato, and onion – and Pumpkin Cream, filled with pumpkin, carrot, onion and sweet potato. The hot soups will launch initially in Spain with plans to expand into Portugal and other markets in Western Europe.
Currently sales of gazpacho largely happen during warmer months, however with consumers looking for convenient, healthy meals during colder periods, the expansion harnesses a growth opportunity for the brand. The two new hot soups will also complement the seasonal nature of Alvalle’s business as it will utilize available production capacity in the winter.
"PepsiCo is seizing a strategic opportunity for Alvalle to become an all-year fixture by responding to how consumers eat across seasons, with simple, convenient meals made with natural ingredients that fit lunch and dinner occasions. It is a natural evolution for our Alvalle brand and opens the door to growth to even more geographies by appealing to a wider range of consumers” said Lluis Crespo, Alvalle General Manager within PepsiCo’s Food Ventures Business Unit.
The category expansion aligns with PepsiCo’s focus as a food company rooted in agriculture and is the latest move into broadening its food portfolio across the globe, following recent acquisitions such as Siete Foods and Sabra dips. Alvalle’s hot soups embody PepsiCo’s positive agriculture and supply chain commitments, offering consumers a delicious, sustainable choice for every season.
The soups are sold in 600ml bottles and made from 100% recycled plastic (rPET)1 which supports PepsiCo’s efforts to use more sustainable packaging solutions. Earlier this year, Alvalle and the PepsiCo Foundation launched the VivaOliva program in Jaén, Spain, a region from which the brand sources olive oil used in its gazpacho, aiming to help 150 olive farmers adopt more regenerative agriculture practices and improve their business.
1 excluding the cap and label
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About Alvalle
Alvalle was born in Murcia in 1991 and became part of the PepsiCo family in 1999. Today, Alvalle is the leading brand in the refrigerated branded gazpacho category in Spain, with a 17% market share (FY25 Nielsen). Alvalle uses only carefully selected natural ingredients to create traditional recipes that result in a high-quality product.
Its wide range includes Original Gazpacho, Smooth Gazpacho without Cucumber, Salmorejo, and Ajoblanco, all in carton format. In addition, Alvalle offers a line of RPET plastic bottle products within its fresh Seasonal Recipes range, available in four varieties: Fresh Gazpacho, Fresh Salmorejo, Fresh Andalusian Style Gazpacho, and Gourmet Gazpacho.
Media Contact
PepsiCo: katie.omahony@pepsico.com