Mexico is one of PepsiCo’s largest markets and independent stores play an important role in the country's retail landscape. To better serve those customers, PepsiCo developed MiNegocio+, a digital platform that allows store owners to place orders and access recommendations tailored to their business needs.
MiNegocio+ helps stores by using data such as purchasing patterns, seasonality and local demand, empowering them to make informed ordering decisions. In turn, it helps PepsiCo's sales teams focus on supporting retailers with insights and recommendations tailored to their businesses.
Watch to learn more about how this first-of-its-kind tool enables customers by improving the experience for ordering PepsiCo products.