Tostitos® enters the refrigerated aisle with new guacamole, marking next chapter in brand evolution

For decades, Tostitos has been synonymous with one thing: the chip aisle. Now, it’s evolving — expanding to meet people wherever, whenever, and however they snack today.

"Tostitos has always been about bringing people together," said Rachel Ferdinando, CEO of PepsiCo Foods U.S. "What we're rethinking now is where — and how — that happens."

That rethinking is visible across the brand right now. Tostitos recently unveiled a bold redesign — a modernized look that puts greater emphasis on food itself, the quality of ingredients and the craft behind them. And this fall, the brand is taking its next step: entering the refrigerated aisle for the first time with the launch of Tostitos Chunky Guacamole.

Together, the new look and the new product tell the same story — a brand in purposeful motion. It’s one example in the broader evolution of the portfolio, as the brand expands into the refrigerated aisle and taps into new occasions.

"This reflects our commitment to staying deeply connected to consumers and evolving around how they shop, snack, and gather today," Ferdinando said. "We're unlocking growth, deepening relevance and raising expectations for what consumers can experience from a trusted, iconic brand."

The strategic logic behind the guacamole launch is grounded in where consumers already are. Nearly two-thirds already pair guacamole with tortilla chips¹. The appetite was always there — Tostitos is simply making it easier to act on.

The product itself is built to deliver on that expectation. Tostitos Chunky Guacamole starts with Hass avocados, onions, tomatoes, jalapeño peppers and a Hint of Lime flavor — a chunky, scoopable texture that performed strongly in consumer testing. It carries Non-GMO Project Verification and is vegan, kosher and gluten free, with no artificial colors, flavors or preservatives.

It will be available this fall in three formats: 8 oz. and 15 oz. for sharing, and a 6-count 2 oz. single-serve option designed for on-the-go snacking, lunch add-ons and portioned convenience — extending the brand into moments that go well beyond the party bowl.

For Ferdinando, that range of formats is the point. The goal isn't just to launch a guacamole — it's to meet consumers across more occasions, more parts of the store and more moments in their day.

"Tostitos has earned its place at the center of shared moments," she said. "Expanding into the refrigerated aisle is a natural evolution of that role and there's more to come."

Frequently Asked Questions

1. What is the new Tostitos guacamole offering?

Tostitos is expanding into the refrigerated aisle with a new guacamole — Tostitos Chunky Guacamole Hint of Lime Flavored Dip. Starting with fresh Hass avocados, it will contain no artificial colors, flavors or preservatives and will be Non-GMO project verified, vegan, kosher, and gluten free.

It will launch later this fall in 8 oz., 15 oz. and 6-count 2 oz. singles sizes.

2. When and where will Tostitos guacamole be available and how much will it cost?

It will be available this fall. We'll share pricing details a little closer to launch.

3. Why is Tostitos launching guacamole?

Guacamole is one of the most popular pairings with tortilla chips and a staple for sharing and meal occasions. Expanding into refrigerated guacamole allows Tostitos to meet consumers where they are and extend into new occasions.

4. Is it made from real avocados?

Yes, our guacamole starts with fresh Haas avocados to deliver a rich and chunky texture.

5. How does Tostitos Chunky Guacamole compare to other guacs in the refrigerated section?

Tostitos Chunky Guacamole is made to be the perfect match for tortilla chips, with a Hint of Lime flavor that really sets it apart — 89% of people said the Hint of Lime flavor specifically feels like a strong fit for Tostitos Guacamole². It’s built for the way people actually eat, whether that’s sharing at family meals or putting out a bowl for friends.

It’s also getting a strong reaction from shoppers, with 87% of guacamole buyers surveyed saying they’d pick it up³. Plus, 64% of consumers surveyed eat guacamole with tortilla chips¹ , reinforcing how naturally this fits into existing habits. It’s an easy, delicious option that’s ready to scoop and enjoy.

¹Source: Based on an online survey of 801 nationally representative Americans, conducted by Sabra Dipping Company. Fielded from January - February, 2019.

²Source: Based on top two box responses of survey with sampling of 207 nationally representative Americans, conducted by PepsiCo Foods US. Fielded January, 2026.

³Source: Tostitos Guac concept test – Zappi ActivateIt. Based on an online survey of 174 nationally representative Americans, conducted by Zappi on behalf of PepsiCo Foods US. Fielded June, 2025.