A welcoming and optimistic new PepsiCo
Our Vision: Unite the Company Around a Smile
A united P
The new logo is built around the letter P, a nod to our heritage. But the P only reveals itself when the component parts are in place: Grains representing food, a splash symbolizing drinks, a green leaf for sustainability. In addition, the interplay of the pieces mirrors the cooperative nature of the company: All of the divisions and brands together, each one important, form today's PepsiCo.
Always approachable
The new brand system includes a custom, all-lowercase typeface. We wanted the brand identity to be human and approachable, something that would stand in relief to the boldness of brands such as Tostitos, Doritos, Gatorade, and Lay’s. Where our product brands are often audacious and brash, our corporate identity is friendly and welcoming.
Natural hues
As part of the push for approachability, we chose natural hues. These include more earthy and warm colors that are still vibrant and lively. These help the corporate brand stay relatable and grounded, and serve as a reminder that our products are connected to the earth.
All centered on a smile
The final piece of iconography in the PepsiCo corporate logo is a smile: simple, universal and deeply human, it serves as a visual cue that directly connects to our mission of creating more smiles. This is the anchor of the logo, supported by our tagline, capturing the elegant simplicity of our promise: Food. Drinks. Smiles.
One PepsiCo
The final result is a corporate logo that, like the company it represents, draws strength from the sum of its parts. It brings energy and optimism without sacrificing approachability, and unites the modern PepsiCo, setting a singular vision, and helping us connect with more people on more occasions.