Ruffles Brand Brings All Dressed To The U.S. Market For Good Because Americans Are All Aboot It
PLANO, Texas, Feb. 18, 2016 /PRNewswire/ -- 2016 is the year of the Canadian invasion. Americans have been clamoring over all things Canadian: hockey, the 2016 NBA All-Star game, poutine, and, most recently, Ruffles All Dressed potato chips.
The hard-to-describe, hard-to-put-down flavor took Americans' hearts and stomachs by storm last fall during its limited engagement and left fans begging for more when the chips came off store shelves in December. But no longer. Ruffles All Dressed potato chips are in the U.S. to stay. Chip lovers who didn't get a chance to try them last year now have a chance to taste what all the fuss is all aboot!
"Most Americans didn't quite know what to expect from the salty, sweet and savory chip sensation from the North, but once they got a taste of Ruffles All Dressed, they couldn't get enough." said Jeff Klein, vice president of marketing, Frito-Lay. "We listened to our consumers and we're ecstatic to permanently bring back All Dressed to the U.S."
The return of Ruffles All Dressed also means the return of the official mascot of the salty, sweet and savory chip. Beavoosear has returned stateside, saying "Hello, Bonjour" to his neighbors in the south, making sure no American is left in the dark about All Dressed. His adventures can be found on the Ruffles Facebook page.
The reintroduction of the All Dressed flavor in the U.S. is one of the ways the Ruffles brand is finding new opportunities to interact with fans. This season, Ruffles kicked off its NBA partnership as the official chip of the NBA and is getting in the game with content partner Dude Perfect to create engaging basketball-related video content. The Ruffles brand partnered with the trick shot masters to create an all-new video for Ruffles All Dressed which can be found on the Ruffles Facebook page.
Ruffles All Dressed chips are now available nationwide in two sizes — a 2.6-oz. bag for a suggested retail price of $1.49 and a 8.5-oz bag for a suggested retail price of $4.29.
Ruffles is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.