Which Wich® Superior Sandwiches and PepsiCo Announce New Partnership

PURCHASE, N.Y. and DALLAS, Feb. 7, 2019 /PRNewswire/ -- PepsiCo and Which Wich Superior Sandwiches, the award-winning fast casual sandwich concept, are pleased to announce a new partnership in which PepsiCo will become the exclusive beverage provider for more than 400 locations across the country, beginning in April 2019. 

In addition to iconic Pepsi-Cola, Which Wich customers will now have access to a curated offering from PepsiCo's broad beverage portfolio, which includes fan favorites like Mountain Dew, Lipton and Aquafina.

"The innovative spirit of PepsiCo aligns with the brand personality of Which Wich and this partnership gives us the flexibility to explore and bring our guests a wider range of products and a richer Which Wich experience," said Jeff Sinelli, Founder, CEO and Chief Vibe Officer of Which Wich. "We are as excited about working with PepsiCo as they are about working with us, which is important in a relationship and creates a strong foundation to do some amazing things together moving forward."

Which Wich and PepsiCo are also looking forward to bringing customers new culinary experiences utilizing PepsiCo's Frito Lay snack brands, many of which are already found at Which Wich locations. 

"We are thrilled for the opportunity to partner with Which Wich, an inspirational company that is committed to their customers and brings a creative lens to everything they do," said Hugh Roth, Chief Customer and Business Development Officer, PepsiCo Global Foodservice. "In addition to making our broad food and beverage portfolio accessible to Which Wich customers across the country, we are particularly excited to partner with the Which Wich team to leverage PepsiCo's world-class design and insights-driven innovation capabilities to build exclusive new experiences and offerings for Which Wich customers."


PepsiCo (NASDAQ: PEP) products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.


Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2018, Which Wich was ranked as the #9 sandwich brand on Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018. In 2017, Which Wich ranked as #9 on Fast Casual's Top 100 Movers and Shakers and landed at #20 on the Franchise Times Fast & Serious list. In 2016, Restaurant Business named Which Wich the first winner of its Future 50 Pacesetter award. Which Wich is the recipient of a Nation's Restaurant News MenuMasters "Healthful Innovations" award and has been named by Forbes as one of their "30 Best Franchises To Buy." Which Wich currently has 500 locations open or in development in 40 states and 12 countries. For more information, visit www.whichwich.com.