PURCHASE, N.Y., June 25, 2026 – The summer season is heating up and bubly™ sparkling water is giving fans another reason to take an ice-cold sip. To celebrate its nostalgic summer-exclusive flavor, Melted Ice Pop, bubly is partnering with millennial heartthrob actor Chad Michael Murray for a Y2K-inspired social campaign and limited-edition product bundle designed to send fans straight back to their first summer crush.
Murray stars alongside creator, podcast host, and self-proclaimed “90s and 00s historian” Erin Miller in a Y2K-inspired social video that brings the first-crush fantasy to life. Inspired by the nostalgic taste of bubly Melted Ice Pop and set to the 2005 hit song “Dirty Little Secret” by The All-American Rejects, the content transports Miller into a playful rom-com daydream filled with nods to Murray’s most memorable moments and the kind of summer-crush energy millennials remember all too well.
“Playing into the hero love interest was a riot. I feel like everyone can relate to those summer moments of heart-fluttering excitement. Pairing up with bubly was all about unlocking that nostalgia with every sip, from the rush of the first look to the daydreams around it,” said actor Chad Michael Murray.
“As someone whose entire corner of the internet is built around 90s and 2000s nostalgia, this was basically a millennial fever dream. Getting to recreate a Y2K rom-com moment with Chad Michael Murray felt like I somehow wandered into a movie I spent my teen years obsessing over,” said creator and podcast host Erin Miller. “bubly Melted Ice Pop brings that same nostalgic summer feeling – the kind that takes you right back to your first crush.”
“bubly Melted Ice Pop was made to tap into the kind of nostalgia that instantly takes fans back — to freezer pops, first crushes and the summer daydreams they still remember,” said Katelyn Meola, Brand Marketing Director for bubly sparkling water. “Partnering with Chad as the ultimate millennial heartthrob energy and Erin for her relatable Y2K nostalgia creates a playful rom-com daydream that captures exactly what this refreshing flavor is all about: bright, nostalgic fun for the summer.”