PLANO, Texas, Oct. 19, 2026 – This holiday season, Lay's® is bringing the Holi-LAY'S® table to snack aisles nationwide with a limited-time lineup inspired by the flavors that make holiday dishes special – from savory sides and a holiday centerpiece to sweet-and-salty desserts. Starting October 25, the lineup gives fans a new way to experience the flavors of the season, whether they’re hosting a gathering, giving the gift of good taste or snacking before the table is set. With 78% of consumers considering food a great holiday gift, and 55% preferring it over other types of gifts*, the Holi-LAY'S lineup is as much a treat to give as it is to enjoy.
Key facts
- The Holi-LAY'S lineup includes five limited-time seasonal offerings inspired by favorite holiday courses on the table.
- Lay's® Cheddar Scalloped-Style Potatoes Flavored with Other Natural Flavors Potato Chips and Lay's® Roasted Holiday Turkey Flavored Potato Chips will debut nationwide on October 25.
- Lay's® Maple Bacon will be available in the U.S. for the first time on shelves November 8.
- Lay's® Wavy Milk Chocolate and Lay's® Wavy Dubai-Style Dark Chocolate Covered Potato Chips hitting shelves at select retailers on December 1, expanding in 2027.
"The holidays are all about gathering around the table with friends and family, and food plays an important role in those celebrations," said Denise Truelove, senior vice president of marketing, PepsiCo Foods. “With this year's Holi-LAY'S lineup, we're bringing fans flavors inspired by courses on the holiday table, so they can taste the joy of the holiday season before the table has been set and after it’s been cleared.”
A Holi-LAY'S® table full of flavor
Whether fans are hosting family gatherings, attending holiday parties or searching for the perfect stocking stuffer for the foodie in their life, Lay's serves festive flavors for every snack of the season.