Starbucks® continues to go all in on protein, bringing bottled Starbucks® Coffee & Protein beverages to retail shelves nationwide

Starbucks^® is bringing protein to the grocery aisle with a new line-up of ready-to-drink (RTD) Starbucks^® Coffee & Protein beverages that blend premium Starbucks^® coffee with 22g of complete protein, 5g of prebiotic fiber, five vitamins and minerals and just 2g of sugar. Launching March 23, these delicious beverages tap into the growing consumer demand for protein and “levels up” the morning coffee routine in a way that only Starbucks can - with purposeful ingredients.

Available in two delicious flavors, Classic Caffè and Caffè Mocha, Starbucks^® Coffee & Protein is rolling out to grocery stores and online, as well as convenience stores and gas stations nationwide for a suggested retail price of $3.99 per 12 fl oz bottle. 

• Starbucks^® Coffee & Protein Classic Caffè: Bold coffee flavor layered with protein for balanced richness and a satisfying boost.
• Starbucks^® Coffee & Protein Caffè Mocha: Rich cocoa combined with Starbucks coffee and protein for a smooth, delicious sipping experience.

“Consumers are looking for wellness solutions that fit seamlessly into their morning routines,” said Brian Smith, senior director, brand marketing, North American Coffee Partnership. “Starbucks^® Coffee & Protein delivers both great taste and nutrients, offering 22g of complete protein and 5g of prebiotic fiber in a convenient, ready-to-drink bottle that supports busy lifestyles.”

Developed through the North American Coffee Partnership (NACP), the longstanding joint venture between Starbucks and PepsiCo, the new RTD Starbucks^® Coffee & Protein combines the quality Starbucks^® coffee customers know and love with the protein they want and added nutrition they’re seeking, making it easy to level up their morning routine.

Leveling Up the Morning Routine

There is a growing demand for drinks that do more, and protein is a top dietary priority for American consumers, with 80% of Americans prioritizing the nutrient in their diet daily.* However, with 54% of consumers overall also seeking foods and beverages high in fiber,** many are looking beyond a single nutrient and taking a more holistic approach to digestive wellness. Starbucks is elevating the traditional morning coffee routine with RTD Starbucks^® Coffee & Protein.

Last fall, Starbucks coffeehouses introduced Protein Lattes and Protein Cold Foams to the permanent menu across the U.S. and Canada. RTD Starbucks® Coffee & Protein expands the coffeehouse’s mission to innovate and deliver modernized beverage options for customers.

In addition to RTD Starbucks^® Coffee & Protein, Starbucks will be rolling out several new beverages designed to provide more options for those seeking lighter or reduced sugar beverages. These include:

RTD Starbucks^® Iced Espresso Lite Chilled Multiserve

Starbucks is reimagining the original RTD Starbucks Doubleshot^® Energy beverage with the new Starbucks Doubleshot^® Energy Zero Sugar, a zero-sugar coffee energy drink that delivers the same bold coffee taste and energizing boost customers count on to power their day, now under 100 calories per can. Available beginning March 23 in two delicious flavors, including French Vanilla and Dark Chocolate, for a suggested retail price of $3.59 per 15 fl oz can.

RTD Starbucks^® Frappuccino^® Lite Drink Chocolate Hazelnut Gelato

Starbucks is reimagining the original RTD Starbucks Doubleshot® Energy beverage with the new Starbucks Doubleshot^® Energy Zero Sugar, a zero-sugar coffee energy drink that delivers the same bold coffee taste and energizing boost customers count on to power their day, now under 100 calories per can. Available beginning March 23 in two delicious flavors, including French Vanilla and Dark Chocolate, for a suggested retail price of $3.59 per 15 fl oz can.

RTD Starbucks^® Frappuccino^® Lite Drink Chocolate Hazelnut Gelato

Starbucks indulgent RTD Frappuccino^® Lite drink line-up has a new flavor: Chocolate Hazelnut Gelato. As with the existing Frappuccino^® Lite drink flavors, including Sea Salt Caramel Gelato, Creamy Vanilla Gelato and Double Chocolate Gelato, Frappuccino^® Lite drink Chocolate Hazelnut Gelato is a new 100 calorie version of the iconic bottled Frappuccino^® drink line-up customers have grown to adore, with no added sugars. The new Chocolate Hazelnut Gelato boasts a deep, velvety chocolate flavor accented by rich hazelnut, and creamy texture. Available beginning March 23 for a suggested retail price of $2.99 per 9.5 fl oz bottle.

* IFIC Food & Health Survey, July 2025

** Data essential 2026 Trends Preview Report