The secret’s out. After days of darkened social pages, mysterious deliveries, and Michael Bublé teasing a “sweet” secret he couldn’t share, the answer has finally arrived. bubly™, part of PepsiCo Canada’s portfolio of brands, announces the launch of bubly POP™ soda—a brand-new pop from the makers of bubly sparkling water, available exclusively in Canada.
What Is bubly POP soda?
bubly POP is made with real fruit juice and contains 3 grams of sugar or less and 20 calories or less per 355 mL can. It has no artificial colours. It is available in three flavours: berry, black cherry, and lemon lime—in 355 mL sleek cans and 6-packs at major retailers across Canada. It’s bubly with a pop of sweetness.
“bubly is one of the most-loved brands in Canada, and bubly POP soda is the natural next step; a pop built for the moments that call for a little more flavour and just the right amount of sweetness, without the compromise,” says Sean Cauterman, Marketing Director, Growth Brands, PepsiCo Canada. “We made Canada the first market in the world to launch this product because Canadian consumers have been telling us this is what they want.”
Michael Bublé and the “Sweet” Secret
The launch also marks the latest chapter in one of the most charming brand relationships in Canadian pop culture. What started years ago as a playful “feud” between Grammy-winning artist Michael Bublé and bubly has evolved into a genuine creative partnership. Bublé played a central role in the bubly POP launch campaign, helping build anticipation through a multi-phase social reveal that saw the bubly Canada channels go dark, mysterious packages arriving on doorsteps across the country, and the internet kept asking: what has gotten into bubly?
As part of the campaign, Bublé was one of the first people to learn about bubly POP. He was tasked with keeping the secret until launch day.
“I’ve spent years trying to convince everyone that bubly is actually spelled Bublé...still working on that. So when they told me about bubly POP and let me in early, I thought, ‘Finally, they get how important I am around here.’ Of course, they also told me to keep it a secret, which didn’t exactly go as planned, and I may have had a little fun teasing it online. But now that it’s out, I can say it was worth every painfully quiet moment, and I’m thrilled everyone can finally enjoy bubly POP,” says Michael Bublé.
Where to Find It
bubly POP soda is available at major grocery and convenience retailers across Canada starting today in 355 mL sleek cans and 6-packs. Canada is the first market in the world to carry the product. Follow @bublysparkling_ca on Instagram and TikTok for the latest and join the conversation with #popofsweetness.
About bubly™
bubly™ is a sparkling water brand from PepsiCo Canada known for its playful personality and colourful, flavour-forward products. Available in 13 flavours across Canada, bubly™ sparkling water has zero sugar, zero calories, and no artificial flavours or sweeteners. With the launch of bubly POP™ soda, the brand expands into a new category for the first time. Follow @bublysparkling_ca on Instagram and TikTok.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.