One of the perks of Eric Bettencourt’s daily route as an Over-the-Road driver for Frito-Lay in Northern California is the postcard views. The rolling mountains of the Diablo Range stretch for miles in either direction as he travels from Modesto to Alameda. The downtown San Francisco skyline pokes through the fog as he crosses the Bay Bridge toward Brisbane.
But recently, Eric has become the attraction. He’ll often look out his window to see people pulling out their phones to snap photos. “Everybody’s very excited to see me,” Eric says. As a driver of the new, all-electric Tesla Semi, he understands most people haven’t seen anything like his truck before. The hood with its ski-jump angles and curves that rival a racecar are hard to miss — it’s an attention-grabbing vehicle.
