At PepsiCo, our chefs, product developers, and R&D teams are listening intently, adapting quickly, and evolving alongside consumer preferences. We’re making bold moves in innovation by offering more functional options that focus on hydration, metabolism, and satiety.
Behind the finished products on store shelves is a thoughtful process involving strong research, consumer insights, and rigorous testing. Our nutritionists, chefs, and scientists work together to bring consumers what they want – while making sure products also provide what bodies need. This way of thinking allows PepsiCo to deliver products with function while maintaining the great taste consumers expect.
In this video, Tara Glasglow, executive vice president of R&D and chief science officer of PepsiCo, shares insights about what consumers want and how PepsiCo is meeting those desires without chasing trends.