Doritos® Dinamita® gets naked just in time for summer

What brings the bold spice and heat that consumers love in a snack made without artificial flavors or dyes? Introducing PepsiCo Foods’ newest summer innovation: Doritos^® Dinamita^® Simply NKD™ Chile Limón.

The rolled-up tortilla chip delivers a bold flavor experience unmatched by any other product out there. Here’s a breakdown on the unique taste fans can expect:

• A balance of zesty lime with a spicy kick
• The perfect combo of chili and citrus
• Same flavor fans know and love … just completely colorless
• No artificial flavors or dyes

Doritos^® Dinamita^® Simply NKD™ proves that bold spice doesn’t need bright color to stand out. Simply NKD™ reflects PepsiCo Foods’ focus on giving fans more ways to enjoy the brands they love with bold flavor and choices that meet evolving preferences.

“Dinamita Simply NKD Chile Limón was developed for snack lovers who want it all—a bold, layered flavor experience made without any artificial dyes or flavors," said Jess Spaulding, vice president of marketing. “Building on the momentum of our Doritos and Cheetos Simply NKD launches, this innovation shows how we can continue expanding fan-favorite brands to revolutionize the snack aisle.”

Last fall, PepsiCo introduced Simply NKD™ to give fans another way to enjoy familiar favorites made without artificial flavors or dyes. The full lineup now includes iconic fan-favorites like:

• Doritos^® Dinamita^® Simply NKD™ Chile Limón
• Doritos^® Simply NKD™ Nacho Cheese
• Doritos^® Simply NKD™ Cool Ranch^®
• Cheetos^® Simply NKD™ Puffs
• Cheetos^® Simply NKD™ Flamin’ Hot^®

The Simply NKD™ products were met with such success that PepsiCo harnessed that momentum to bring consumers the first rolled-up tortilla chip snack free of artificials and dyes.

“At PepsiCo Foods, we’re constantly evolving our portfolio to meet what consumers want most—bold taste and more choices from the brands they love,” said Hernan Tantardini, chief marketing officer, PepsiCo Foods U.S. "Dinamita Simply NKD is a strong example of that—bringing the same intense flavor experience fans expect with no artificial dyes or flavors, and marking another important step in our food transformation journey. We’re seeing encouraging consumer response, including from fans engaging with Doritos and Cheetos in new ways, helping drive even more connection with the brands they love.”

Doritos^® Dinamita^® Simply NKD™ will be available this month at retailers nationwide in two sizes  — 3.25 oz. and 10.75 oz.

Frequently Asked Questions

Why Dinamita? Has there been a strong consumer demand for Dinamita to have a NKD version?

We are constantly listening to our consumers and moving with urgency to deliver and working to offer more choices across our brands. As consumers continue to demand more choices across brands, we are continuing to remove artificial colors while maintaining bold flavors.

Why is PepsiCo Foods introducing foods with no artificial flavors or dyes? Are there other plans to make its foods “healthier”?  

We’re focused on offering a range of choices across our portfolio. For Simply NKD, that means giving fans a snack option made without artificial flavors or dyes while delivering the taste and experience they expect.

Why is PepsiCo Foods introducing foods with no artificial flavors or dyes?    

At PepsiCo Foods, our decisions always start with the consumer. With Simply NKD, we’re responding to growing demand for snacks made without dyes or artificial flavors while delivering the bold taste and product experience fans expect.

Are all PepsiCo snacks/national brands moving to no artificial flavors or dyes, or only select products?  

Not all PepsiCo Foods are transitioning at the same time. We’re starting with core products where we know we can deliver the same great taste and appearance and are committed to expanding these changes across our portfolio in line with consumer preferences and our high standards for taste and satisfaction.

What is the process of switching from artificial colors to natural colors?  

Our process is driven by one goal: maintaining the familiar taste and look people love, while meeting evolving preferences for products made without artificial dyes and flavors. Each recipe is tested to help ensure the quality, taste, and appearance fans expect.

Will removing artificial colors change the foods’  taste or appearance?  

Our top priority is to deliver bold flavors and product experience our fans expect. With Simply NKD, each recipe was extensively tested to ensure we match the taste, appearance, and quality of the original. We only move forward when we’re confident the product delivers the same satisfaction, without compromise.

What can you share about other drinks or food items moving to no artificial flavors or dyes? What’s next?

Over 60% of the PepsiCo U.S. Foods and Beverage businesses already contain no artificial colors. The launch of Simply NKD is part of a broader acceleration across the portfolio, as we work toward a future where more PepsiCo Food favorites are made with ingredients free of artificial dyes and flavors.

Will Dinamita Simply NKD replace regular  Dinamita? 

No. Dinamita Simply NKD is an addition to the portfolio, giving consumers more choices.