Pepsi is rewriting cola history with the unveiling of its Super Bowl LX spot. “The Choice,” directed by Academy Award–winning filmmaker Taika Waititi, exposes a simple truth that Pepsi has proven time and time again: Pepsi wins on taste. The ad follows a cola-loving polar bear who steps up to the iconic Pepsi Challenge and, with only taste on the table, chooses Pepsi Zero Sugar over Coke Zero Sugar. Set to Queen’s anthemic “I Want to Break Free,” the surprise choice sparks a journey from shock to self-discovery, as he sheds long-held assumptions and proudly claims his identity as a Pepsi lover.
Pepsi wins on taste in Super Bowl LX ad
A polar bear discovers his true love of Pepsi in a blind taste test in the brand’s Super Bowl LX ad.