PepsiCo and Siete Foods: A partnership rooted in culture and community

A standout partnership with even more potential

In January 2025, Siete Foods became the latest member of PepsiCo’s family of beloved brands — one as rich in culture as it is in flavor. This $1.2 billion acquisition brought in a company rooted in Mexican American family heritage and thoughtfully selected ingredients. It marked a significant milestone that will enable Siete to scale its mission, while advancing PepsiCo’s ongoing effort to offer consumers additional inclusive and culturally resonant food choices with ingredients consumers are seeking.

But this partnership is about far more than adding another brand to PepsiCo’s portfolio. It’s about unlocking what’s next for Siete and using the company’s scale to help the brand reach more families, more communities and more moments of connection in the kitchen, around the table, and on-the-go. Siete has been a powerhouse since joining PepsiCo, delivering strong growth and improving its position in the salty and meals category. The brand is set to build on this momentum and activate at a scale never before possible.

From family kitchen to national favorite

Siete’s story began just over a decade ago, around the table of a third-generation Mexican-American family. When a family member was diagnosed with challenging health conditions that required her to make changes to her diet that made it difficult to continue enjoying some of the foods that connected her to her culture, she turned to the kitchen for solutions. After a lot of trial and error, and with steadfast support from her family, she finally found her recipe for success: a grain-free tortilla that she and her family felt good eating and tasted like home.

What started with an almond flour tortilla turned into a dynamic, mission-driven company based in Austin, Texas. Siete is dedicated to sharing a full lineup of heritage-inspired snacks and pantry offerings made with thoughtfully selected ingredients, including offerings that meet a variety of dietary preferences, such as gluten-free, grain-free, dairy-free, non-GMO, and vegan.

A vibrant and growing portfolio

Step into the Siete kitchen and you’ll find a colorful spread of foods as vibrant as the culture that inspired them. Grain-free tortillas crafted with almond flour, cassava and other carefully chosen ingredients offer a cultural, gluten-free experience that can serve as the foundation for countless family meals. There’s also tortilla chips and potato chips made with avocado oil that have a delectable crunch, and grain and dairy-free Mexican cookies for a sweet, nostalgic nod to heritage.

For mealtime magic, enchilada sauces and taco seasonings infuse dishes with bold, home-cooked flavor, while botana sauces and salsas add the kind of spice and tang that brings every bite to life. Familiarity comes in the form of spoonfuls of vegan refried beans, while grain-free puffs deliver snackable fun. Every Siete product tells a story of nostalgia, cultural traditions and ingredients chosen with care, resulting in food made with the intention of being shared.

Why PepsiCo made the move

For PepsiCo, joining forces with Siete is part of the company’s ongoing transformation. “Welcoming Siete into the PepsiCo family reflects the future we’re building. Their delicious, thoughtfully crafted products and deep Mexican‑American roots align perfectly with what consumers want and with our vision for food that connects with people in every moment,” says Rachel Ferdinando, CEO of PepsiCo Foods U.S. “With PepsiCo’s scale and capabilities, we’re excited to bring Siete to even more tables across the country — while preserving the quality that makes the brand so special.”

PepsiCo is steadily growing their portfolio of offerings, including the Simply range, PopCorners, Bare Snacks and Stacy’s Pita Chips. Siete Foods adds another vital thread to PepsiCo’s food choices for consumers.

What Siete gains from the partnership

Joining the PepsiCo family opens new doors for Siete. With access to PepsiCo’s retail and away-from-home (AFH) selling expertise and rich consumer insights, Siete can delight even more consumers across North America. This means new households discovering the brand for the first time and loyal fans finding Siete in more aisles, more stores, and more occasions. Importantly, the partnership is designed to preserve what makes Siete special: its culture, its values and its commitment to quality ingredients. Already, Siete’s strong performance shows what’s possible when authenticity is paired with commercial muscle.

What’s next?

Siete Foods is already available at more than 40,000 retailers nationwide, but PepsiCo will take its reach even further. With PepsiCo’s scale and resources, the goal isn’t to change what makes Siete special — it’s to amplify it.

Consumers can expect to see expanded availability, new product innovations, and even more storytelling around food, family and culture. Because when shared purpose and passion come together, heritage inspired flavors and delicious foods find their way to more homes and more hearts.