Quaker is bringing a new twist to its portfolio this summer with Quaker Oat Shake & Go, a dry oat shake mix with 16 grams whole grains per serving, delivering the goodness of oats in a convenient, sippable format. Just add cold milk, milk alternative or water, shake and you’re out the door.
With 49% year-over-year increase in cold prep oat searches on TikTok1, it’s clear the popularity of overnight oats continues to grow thanks to their nutrition and convenience. Quaker Oat Shake & Go builds on that momentum, offering a ready-in-under-a-minute option for moments that require a quick solution. Each bottle delivers:
- 16 grams whole grain oats per serving
- 15 grams protein per serving (23g when prepared with 8 ounces of milk)
- 3 grams fiber per serving
- No artificial preservatives, flavors or added colors
"For nearly 150 years, Quaker has been a trusted authority on oats and a beloved household brand known for quality and nutritional expertise,” said James Wade, chief marketing officer for Quaker Foods. "The introduction of Quaker Oat Shake & Go helps reimagine the way our nutritious oats show up – bringing the power of protein, fiber and 100% whole grain oats into a delicious, drinkable format."
Available in two flavors, Strawberry & Banana, and Cinnamon Vanilla, Quaker Oat Shake & Go provides consumers with a delicious and nutritious option for mornings on-the-go or an afternoon or evening snack in a few easy steps:
- Add cold milk, a milk alternative or water
- Tap the bottom to ensure the powder mixes in
- Shake until smooth
Quaker Oat Shake & Go is the latest example of how PepsiCo is helping make nutritious choices easy to fit into everyday life. Whether consumers are looking for a snack when heading out the door, for a busy afternoon or looking for convenience, Quaker Oat Shake & Go gives them an easy way to enjoy the goodness of oats wherever the day takes them.
Rolling out nationwide starting in July, Quaker Oat Shake & Go is available in the hot cereal aisle at major retailers.
FAQ
How do you prepare Quaker Oat Shake & Go?
Pour in your choice of cold milk, milk alternative or water up to the dotted line (8 ounces). Once the liquid is in and cap is on, tap the bottom of the bottle until the powder is mixed with the liquid, and shake well until smooth. Once combined, sip, and enjoy straight from the bottle!Does it need to be refrigerated?
The dry powder does not need to be refrigerated. Once the liquid of choice has been added into the single-serve bottle, tap and shake, and enjoy right away.Who is this product designed for?
Quaker Oat Shake & Go is for anyone seeking a delicious, convenient and nutritious option that is great any time of day, whether that is part of breakfast, lunch or an afternoon snack.Is it a meal replacement?
No, it is not a meal replacement product. It’s designed to complement your routine — whether as part of breakfast or a convenient, on-the-go snack.What makes it different from instant oatmeal?
Oat Shake & Go is a drinkable format you mix with liquid and enjoy on-the-go, while instant oatmeal is prepared hot and traditionally served in a bowl. Both deliver oats in ways that fit different preferences and lifestyles.Why is Quaker getting into the drinkable oats category now?
Mornings are moving fast, and many consumers are looking for options that are quick, portable and nutritious. With 65 percent of today’s morning meals prepared in under five minutes,2 Quaker Oat Shake & Go brings the nourishment of oats into an on-the-go format that fits the pace of modern routines.Where can I find it?
Available at retailers nationwide starting in July, including major grocery chains. Look for it in the hot cereal aisle.
1TikTok Trend Discovery 2024-2025.
2Source: Circana, Future of Morning™: Balancing Convenience and Comfort, October 2024.