PEPSI® Zero Sugar teams up with De'Von Achane to invite 'rookie' cruisers aboard a fan giveaway - now open

De'Von Achane, Will Anderson Jr. & Quentin Johnston Offer First-Time Cruisers the Chance to Set Sail on a Carnival Cruise Line Ship as Part of the "Board a Rookie. Return a Pro." Campaign

PURCHASE, N.Y., Jan. 31, 2024 /PRNewswire/ -- De'Von Achane, a finalist for the Pepsi® Zero Sugar Rookie of the Year award, joins forces with NFL players Will Anderson Jr. and Quentin Johnston along with Pepsi® Zero Sugar to launch the third annual "Board a Rookie. Return a Pro." campaign. This year, the dynamic trio of first-year NFL stars are inviting rookie cruisers to score an unforgettable vacation getaway. Fans can enter for a chance to sail for the first time and become pro Carnival cruisers.

De'Von Achane has come out of the gate with a tenacity and confidence rarely seen for a rookie, as the second player in NFL history with at least 200 rushing yards, two rushing touchdowns and two touchdown receptions in a single game. De'Von grew into his role throughout the season, making him an exceptionally strong Pepsi Zero Sugar Rookie of the Year Finalist who knows what it takes to make a strong rookie debut as part of one of the NFL's most explosive offenses. De'Von Achane is teaming up with Will Anderson Jr. and Quentin Johnson, rookie cruisers themselves who both recently picked up some pro-cruiser tips. All three athletes are partnering with Pepsi Zero Sugar to encourage more rookies to enter for a chance to win a Carnival cruise and set sail, where they can create unforgettable memories and return as seasoned cruise pros.

"Embracing the rookie experience, whether on game day or at sea, is thrilling. Partnering with Pepsi Zero Sugar gives me the opportunity to inspire both future rookies and rookie cruisers to venture into new and exhilarating experiences," said Miami Dolphins running back De'Von Achane.

"De'Von Achane, Will Anderson Jr. and Quentin Johnston each brought something special to their NFL rookie season this year," said Scott Finlow, CMO, PepsiCo Global Foodservice. "Our goal is to channel that enthusiasm and energy into this program, allowing first-time cruise-goers to enjoy the thrill of embarking on their own rookie adventure."

From now through February 11, fans can visit to enter the sweepstakes for a chance to win their first cruise getaway – to sail at their leisure anytime over the next 12 months – on a Carnival ship. While guests may board as rookies, they'll return cruise-adventure-water-slide-party-try-new-cuisines pros. NO PURCHASE NECESSARY. Void Where Prohibited. Game ends 02/11/2024. Subject to Official rules and regulations found here.

PEPSI® is the Official Soft Drink Partner of the NFL and is in its 22nd year as the presenting partner of the Pepsi® Zero Sugar NFL Rookie of the Week and Pepsi® Zero Sugar NFL Rookie of the Year award. Pepsi® Zero Sugar is also the "Official Zero of the NFL" for the 2023-2024 season.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit, and follow on X (formerly Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

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SOURCE PepsiCo Beverages North America


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